Otter: Website Builder replaces Custom Website in the Advanced Bundle
What happened
Between the Jul 6, 2026 and Jul 13, 2026 captures of Otter's pricing page, Pulse recorded one change: The Advanced Bundle feature list swapped the 'Custom Website' line for 'Website Builder' and also picked up 'Inventory Savings'. Bundle pricing is unchanged ($314/mo struck to $198/mo, plus per-order transaction fee). In detail: Otter launched 'Website Builder' as a full linked product: added to the global nav under Guest engagement & Growth, and included in the Advanced Bundle's feature list, replacing the previously unlinked 'Custom Website' placeholder icon. Pulse files it as a product change (feature added) with an upward direction. The current page lists Advanced Bundle at $198 and Advanced + Kiosk at $541.
It lands 7 days after Otter's previous change, "Otter cuts Advanced Bundle to $314 as kiosk tier price jumps to $657/mo" (Jul 6, 2026). Otter has been tracked since 2026-06-26.
In the same window Descript, Microsoft, Google and Fireflies.ai also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Advanced Bundle · FeatureAddedNo 'Website Builder''Website Builder'
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Advanced Bundle | Feature | No 'Website Builder' | 'Website Builder' | Added |
Values as written on Otter's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Otter's pricing page (www.tryotter.com) from Jul 6, 2026 and Jul 13, 2026; the change is marked around the middle of the page, where 'Website Builder' now appears.
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The two full-page captures with this change marked up are free with an account.
Otter, the last 90 days
Full history- Jul 13, 2026improvedOtter: Website Builder replaces Custom Website in the Advanced Bundle · this change
- Jul 6, 2026packagingOtter cuts Advanced Bundle to $314 as kiosk tier price jumps to $657/mo
Across Business Operations in the same window
All Business Operations changes- DescriptJul 13Descript strips bonus AI credits & media hours from Creator and Business plans
- MicrosoftJul 6Microsoft Copilot bundles Business Premium, Standard plans with Copilot access
- GoogleJul 6Google Vertexai delays Agent Gateway billing to July 13, extends free window
- Fireflies.aiJun 22Fireflies.ai moves video recording to Pro, adds quality specs
Questions about this change
Did Otter raise prices in July 2026?
No list-price increase was recorded between Jul 6, 2026 and Jul 13, 2026. The change Pulse detected was a product change: feature added.
What changed on Otter's pricing page between Jul 6, 2026 and Jul 13, 2026?
Advanced Bundle feature: No 'Website Builder' → 'Website Builder', added. Pulse compared the captures it took on Jul 6, 2026 and Jul 13, 2026; the before/after table above lists each item as written on the page.
How often does Otter change its pricing?
Pulse recorded 1 other pricing-page change for Otter in the 90 days before this one; the previous change was "Otter cuts Advanced Bundle to $314 as kiosk tier price jumps to $657/mo" on Jul 6, 2026; Otter has been tracked since 2026-06-26.