Totango rebrands to Odie, reveals $500 and $1,500/mo starting prices
What happened
Between the Sep 7, 2026 and Sep 18, 2026 captures of Totango's pricing page, Pulse recorded one change: Totango rebranded to Odie, replacing its 3-product contact-sales-only lineup with 2 products showing starting prices: Customer Knowledge Engine $500/mo, Customer Operating System $1,500/mo. Pulse files it as a packaging change (package change) with a neutral direction. The current page lists Customer Knowledge Engine at $500 and Customer Operating System at $1,500.
This is the first pricing-page change Pulse has recorded for Totango. Totango has been tracked since 2026-04-15.
In the same window Compa, ChartMogul and ClientSuccess also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Customer Knowledge Engine, Customer Operating System · PackagingPackage change
Totango rebranded to Odie, replacing its 3-product contact-sales-only lineup with 2 products showing starting prices: Customer Knowledge Engine $500/mo, Customer Operating System $1,500/mo.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Customer Knowledge Engine, Customer Operating System | Packaging | Totango rebranded to Odie, replacing its 3-product contact-sales-only lineup with 2 products showing starting prices: Customer Knowledge Engine $500/mo, Customer Operating System $1,500/mo. | Package change | |
Values as written on Totango's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Totango's pricing page (www.totango.com) from Sep 7, 2026 and Sep 18, 2026; the change is marked around the middle of the page.
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The two full-page captures with this change marked up are free with an account.
Across CRM in the same window
All CRM changes- CompaAug 3Compa: Agents plan renamed to Intelligence; adds MCP + Slack access
- ChartMogulJul 2ChartMogul: New "Starter" plan launched at $59/mo
- ClientSuccessOct 12ClientSuccess swaps plan caps: Startup now 500 customers, 10 licences
- ChartMogulOct 5ChartMogul adds Free plan up to $10K MRR and $57/mo Starter tier
- ChartMogulApr 27ChartMogul adds Starter tier bridging Free and Pro plans
Questions about this change
Did Totango raise prices in September 2026?
No list-price increase was recorded between Sep 7, 2026 and Sep 18, 2026. The change Pulse detected was a packaging change: package change.
What changed on Totango's pricing page between Sep 7, 2026 and Sep 18, 2026?
Totango rebranded to Odie, replacing its 3-product contact-sales-only lineup with 2 products showing starting prices: Customer Knowledge Engine $500/mo, Customer Operating System $1,500/mo. Pulse compared the captures it took on Sep 7, 2026 and Sep 18, 2026; the before/after table above lists each item as written on the page.
How often does Totango change its pricing?
Pulse recorded 0 other pricing-page changes for Totango in the 90 days before this one; Totango has been tracked since 2026-04-15.