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Product change·Jun 15 → Jun 22, 2026·Week 26, 2026·Collaboration & Productivity

Todoist drops marketing fluff, renames pricing page to Plans

TodoistProductPositioning

What changed

Positioning

Pricing page H1 heading changed from 'Choose your path to productivity' to 'Plans and pricing', shifting from a marketing tagline to a functional page title.

Before and after

Jun 15, 2026 vs Jun 22, 2026
Pulse.
100%
What changed

Pricing page H1 heading changed from 'Choose your path to productivity' to 'Plans and pricing', shifting from a marketing tagline to a functional page title.

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