Todoist drops marketing fluff, renames pricing page to Plans
What happened
Between the Jun 15, 2026 and Jun 22, 2026 captures of Todoist's pricing page, Pulse recorded one change: Pricing page H1 heading changed from 'Choose your path to productivity' to 'Plans and pricing', shifting from a marketing tagline to a functional page title. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Oct 19, 2026) lists Pro at $5 and Business at $8.
It lands 70 days after Todoist's previous change, "Todoist rebrands Pro activity history as Full reporting history" (Apr 13, 2026). Todoist has been tracked since 2026-03-18.
In the same window Microsoft, monday.com, Notion, Asana and ClickUp also changed their Collaboration & Productivity pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · PositioningReworded
BeforeChoose your path to productivity
AfterPlans and pricing
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Positioning | Choose your path to productivity | Plans and pricing | Reworded |
Values as written on Todoist's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Todoist's pricing page (todoist.com) from Jun 15, 2026 and Jun 22, 2026; the change is marked near the top of the page, where "Choose your path to productivity" becomes "Plans and pricing".
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Todoist, the last 90 days
Full history- Jul 4, 2026packagingTodoist quietly drops AI Agents waitlist, caps reporting history at "Full
- Jun 22, 2026packagingTodoist drops marketing fluff, renames pricing page to Plans · this change
- Apr 13, 2026packagingTodoist rebrands Pro activity history as Full reporting history
Across Collaboration & Productivity in the same window
All Collaboration & Productivity changes- MicrosoftJun 22Microsoft adds Copilot Cowork as metered feature
- monday.comJun 8monday.com rebrands AI plans, cuts Basic tier from 4 to 3 tools
- NotionMay 18Notion launches Workers Beta to run custom code and build agent tools
- AsanaMay 4Asana removes standalone Enterprise+ plan, now part of Enterprise tier.
- ClickUpApr 27ClickUp Launches Certified AI Agents Program With New Credit Structure
Questions about this change
Did Todoist raise prices in June 2026?
No list-price increase was recorded between Jun 15, 2026 and Jun 22, 2026. The change Pulse detected was a product change: positioning.
What changed on Todoist's pricing page between Jun 15, 2026 and Jun 22, 2026?
Positioning: Choose your path to productivity → Plans and pricing, reworded. Pulse compared the captures it took on Jun 15, 2026 and Jun 22, 2026; the before/after table above lists each item as written on the page.
How often does Todoist change its pricing?
Pulse recorded 1 other pricing-page change for Todoist in the 90 days before this one; the previous change was "Todoist rebrands Pro activity history as Full reporting history" on Apr 13, 2026; Todoist has been tracked since 2026-03-18.