SumUp drops £100 hardware cashback banner, adds bookings to POS Plus
What happened
Between the Oct 19, 2026 and Oct 26, 2026 captures of SumUp's pricing page, Pulse recorded 2 changes: Hardware cashback offer (up to £100 back on selected hardware) banner removed from top of pricing page; POS Plus (£39/mo) tagline expanded from hospitality and retail functionality to include bookings functionality. Pulse files it as a pricing change (feature added, discount removed) with an upward direction. Pulse's latest capture (Oct 28, 2026) lists Payments Plus at GBP 15.75, POS Plus at GBP 39, Business Account Plus at GBP 15 and Invoices Plus at GBP 8.
It lands 15 days after SumUp's previous change, "SumUp drops Payments Plus 7-day free trial, pushes £3,000+ fee cuts" (Oct 12, 2026). Before that Pulse recorded "SumUp switches to yearly-first pricing: £189/year, save 17%" (Sep 7, 2026) and "SumUp hikes POS Plus add-on price from £29 to £39 per month" (Aug 17, 2026). SumUp has been tracked since 2026-05-16.
In the same window Stripe and Squarespace also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- POS Plus · FeatureChanged
Beforehospitality and retail functionality
Afterinclude bookings functionality
- — · DiscountRemovedDiscountNo discount
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| POS Plus | Feature | hospitality and retail functionality | include bookings functionality | Changed |
| — | Discount | Discount | No discount | Removed |
Values as written on SumUp's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of SumUp's pricing page (www.sumup.com) from Oct 19, 2026 and Oct 26, 2026; the change is marked around the middle of the page, where "hospitality and retail functionality" becomes "include bookings functionality".
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
SumUp, the last 90 days
Full history- Oct 26, 2026packagingSumUp drops £100 hardware cashback banner, adds bookings to POS Plus · this change
- Oct 12, 2026packagingSumUp drops Payments Plus 7-day free trial, pushes £3,000+ fee cuts
- Sep 7, 2026packagingSumUp switches to yearly-first pricing: £189/year, save 17%
- Aug 17, 2026increaseSumUp hikes POS Plus add-on price from £29 to £39 per month
Across Finance & Accounting in the same window
All Finance & Accounting changes- StripeOct 19Stripe Data Pipeline adds Postgres database sync tier
- SquarespaceAug 11Squarespace: Premium tier now lists specific benefits (CSM, SSO/SOC2 Type II)
- StripeOct 14Stripe Data Pipeline adds real-time Postgres sync at $0.0025 per row
- StripeOct 5Stripe adds card cashback to Treasury, launches $329 Reader T600
- StripeOct 1Stripe adds $329 Reader T600 to Terminal lineup, revamps Treasury perks
Questions about this change
Did SumUp raise prices in October 2026?
No list-price increase was recorded between Oct 19, 2026 and Oct 26, 2026. The change Pulse detected was a pricing change: feature added, discount removed.
What changed on SumUp's pricing page between Oct 19, 2026 and Oct 26, 2026?
POS Plus feature: hospitality and retail functionality → include bookings functionality, changed; discount: Discount → No discount, removed. Pulse compared the captures it took on Oct 19, 2026 and Oct 26, 2026; the before/after table above lists each item as written on the page.
How often does SumUp change its pricing?
Pulse recorded 3 other pricing-page changes for SumUp in the 90 days before this one; the previous change was "SumUp drops Payments Plus 7-day free trial, pushes £3,000+ fee cuts" on Oct 12, 2026; SumUp has been tracked since 2026-05-16.