Simplepractice removes appointment caps, raises Starter promo to $24.50/mo
What happened
Between the Mar 16, 2026 and Mar 23, 2026 captures of Simplepractice's pricing page, Pulse recorded 3 changes: Starter plan promotion changed from $15/month for 12 months to $24.50/month (50% off) for 3 months. The extended introductory period was shortened significantly; Starter plan appointment limit of 5/month removed, now implied unlimited appointments across all plans; Starter "New practice" intro tier removed. This separate intro plan had $15/month for 12 months pricing, a 5 appointments/month cap, and promised "Save up to $408 your first year" for new practices. The main Starter tier (now the only Starter plan) remains with its $24.50/month for 3 months 50% off promo and unlimited appointments. Pulse files it as a pricing change (discount change, limit increase, plan removed) with an upward direction. Pulse's latest capture (Jul 20, 2026) lists Starter at $49, Essential at $79, Plus at $99, ePrescribe at $49 and Care Aide at $59.
It lands 8 days after Simplepractice's previous change, "Simplepractice launches $15/month Starter plan with 5-appointment cap" (Mar 18, 2026). Before that Pulse recorded "Simplepractice removes $15/month Starter promo for new practices" (Mar 11, 2026) and "Simplepractice adds free credentialing to Starter plan" (Feb 16, 2026). Simplepractice has been tracked since 2024-10-01.
In the same window Acuity Scheduling also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter · DiscountChanged$15/month for 12 months$24.50/month
- Starter · LimitRemoved
BeforeStarter plan appointment limit of 5/month
AfterNot listed
- Starter · PlanPlan removed
Starter "New practice" intro tier removed. This separate intro plan had $15/month for 12 months pricing, a 5 appointments/month cap, and promised "Save up to $408 your first year" for new practices. The main Starter tier (now the only Starter plan) remains with its $24.50/month for 3 months 50% off promo and unlimited appointments.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter | Discount | $15/month for 12 months | $24.50/month | Changed |
| Starter | Limit | Starter plan appointment limit of 5/month | Not listed | Removed |
| Starter | Plan | — | $408 | Plan removed |
Values as written on Simplepractice's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Simplepractice's pricing page (simplepractice.com) from Mar 16, 2026 and Mar 23, 2026; the change is marked near the top of the page, where "$15/month for 12 months" becomes "$24.50/month".
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Simplepractice, the last 90 days
Full history- Jun 23, 2026packagingSimplepractice restructures pricing by practice size, adds per-clinician rates
- May 12, 2026packagingSimplepractice boosts Mental Health Day deal to 70% off for 12 months
- Apr 3, 2026packagingSimplepractice buries free credentialing in Starter plan fine print
- Mar 26, 2026improvedSimplepractice removes appointment caps, raises Starter promo to $24.50/mo · this change
- Mar 18, 2026packagingSimplepractice launches $15/month Starter plan with 5-appointment cap
- Mar 11, 2026packagingSimplepractice removes $15/month Starter promo for new practices
- Feb 16, 2026improvedSimplepractice adds free credentialing to Starter plan
Across Business Operations in the same window
All Business Operations changesQuestions about this change
Did Simplepractice raise prices in March 2026?
No list-price increase was recorded between Mar 16, 2026 and Mar 23, 2026. The change Pulse detected was a pricing change: discount change, limit increase, plan removed.
What changed on Simplepractice's pricing page between Mar 16, 2026 and Mar 23, 2026?
Starter discount: $15/month for 12 months → $24.50/month, changed; Starter limit: Starter plan appointment limit of 5/month → Not listed, removed; Starter "New practice" intro tier removed. This separate intro plan had $15/month for 12 months pricing, a 5 appointments/month cap, and promised "Save up to $408 your first year" for new practices. The main Starter tier (now the only Starter plan) remains with its $24.50/month for 3 months 50% off promo and unlimited appointments. Pulse compared the captures it took on Mar 16, 2026 and Mar 23, 2026; the before/after table above lists each item as written on the page.
How often does Simplepractice change its pricing?
Pulse recorded 3 other pricing-page changes for Simplepractice in the 90 days before this one; the previous change was "Simplepractice launches $15/month Starter plan with 5-appointment cap" on Mar 18, 2026; Simplepractice has been tracked since 2024-10-01.