Setapp bundles free AI credits into every plan, no price hike
What happened
Between the Jul 6, 2026 and Jul 13, 2026 captures of Setapp's pricing page, Pulse recorded one change: AI credit allowances now included directly on all three plans (1,000/mo on Mac and Mac+iOS, 2,000/mo on Power User) at unchanged prices, replacing the prior generic 'Add AI+' upsell with no included allowance. Pulse files it as a product change (feature added) with an upward direction. The current page lists Mac at $8.99, Mac + iOS at $11.24, Power User at $13.49, AI Enthusiast at $13.49 and AI Expert at $21.59.
It lands 24 days after Setapp's previous change, "Setapp raises prices up to 53% as annual discounts jump to 40%" (Jun 18, 2026). Setapp has been tracked since 2026-05-12.
In the same window Microsoft, Sketch, Adobe and JetBrains also changed their Collaboration & Productivity pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Mac · FeatureFeature added
AI credit allowances now included directly on all three plans (1,000/mo on Mac and Mac+iOS, 2,000/mo on Power User) at unchanged prices, replacing the prior generic 'Add AI+' upsell with no included allowance.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Mac | Feature | AI credit allowances now included directly on all three plans (1,000/mo on Mac and Mac+iOS, 2,000/mo on Power User) at unchanged prices, replacing the prior generic 'Add AI+' upsell with no included allowance. | Feature added | |
Values as written on Setapp's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Setapp's pricing page (setapp.com) from Jul 6, 2026 and Jul 13, 2026; the change is marked near the top of the page.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Setapp, the last 90 days
Full history- Jul 13, 2026improvedSetapp bundles free AI credits into every plan, no price hike · this change
- Jun 18, 2026increaseSetapp raises prices up to 53% as annual discounts jump to 40%
Across Collaboration & Productivity in the same window
All Collaboration & Productivity changes- MicrosoftJul 6Microsoft Copilot bundles Business Premium, Standard plans with Copilot access
- SketchJul 4Sketch renames Business to Professional, shifts features, lowers Enterprise f...
- AdobeJul 3Adobe Creativecloud CC: added Firefly Pro Plus + Acrobat Express, cut Stock AI Studio price + 2 more
- JetBrainsJun 1JetBrains trims All Products Pack by one IDE in bundle shakeup
Questions about this change
Did Setapp raise prices in July 2026?
No list-price increase was recorded between Jul 6, 2026 and Jul 13, 2026. The change Pulse detected was a product change: feature added.
What changed on Setapp's pricing page between Jul 6, 2026 and Jul 13, 2026?
AI credit allowances now included directly on all three plans (1,000/mo on Mac and Mac+iOS, 2,000/mo on Power User) at unchanged prices, replacing the prior generic 'Add AI+' upsell with no included allowance. Pulse compared the captures it took on Jul 6, 2026 and Jul 13, 2026; the before/after table above lists each item as written on the page.
How often does Setapp change its pricing?
Pulse recorded 1 other pricing-page change for Setapp in the 90 days before this one; the previous change was "Setapp raises prices up to 53% as annual discounts jump to 40%" on Jun 18, 2026; Setapp has been tracked since 2026-05-12.