Setapp raises prices up to 53% as annual discounts jump to 40%
What happened
Between the Jun 8, 2026 and Jun 15, 2026 captures of Setapp's pricing page, Pulse recorded 2 changes: All standard plans received ~50% price increases: Mac $9.99→$14.99/mo, Mac+iOS $12.49→$18.99/mo, Power User $14.99→$22.99/mo; AI Enthusiast $14.99→$22.99/mo, AI Expert $23.99→$35.99/mo; Annual discount rate increased significantly from 10% to 40% off monthly pricing when billed annually. Pulse files it as a pricing change (price increase, discount change) with an upward direction. Pulse's latest capture (Jul 13, 2026) lists Mac at $8.99, Mac + iOS at $11.24, Power User at $13.49, AI Enthusiast at $13.49 and AI Expert at $21.59.
This is the first pricing-page change Pulse has recorded for Setapp. Setapp has been tracked since 2026-05-12.
In the same window Microsoft, JetBrains, Adobe, Figma and Sketch also changed their Collaboration & Productivity pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Mac, Power User, AI Enthusiast · Price+50%$9.99$14.99/mo
- — · Discount+300%10%40%
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Mac, Power User, AI Enthusiast | Price | $9.99 | $14.99/mo | +50% |
| — | Discount | 10% | 40% | +300% |
Values as written on Setapp's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Setapp's pricing page (setapp.com) from Jun 8, 2026 and Jun 15, 2026; the change is marked near the top of the page, where mac, power user, ai enthusiast price reads $9.99 and then $14.99/mo.
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The two full-page captures with this change marked up are free with an account.
Setapp, pricing history
Full history- Jul 13, 2026improvedSetapp bundles free AI credits into every plan, no price hike
- Jun 18, 2026increaseSetapp raises prices up to 53% as annual discounts jump to 40% · this change
Across Collaboration & Productivity in the same window
All Collaboration & Productivity changes- MicrosoftJun 17Microsoft extends Copilot discount through Q3 2026
- JetBrainsJun 1JetBrains trims All Products Pack by one IDE in bundle shakeup
- AdobeApr 27Adobe Creativecloud extends Firefly 50%-off promo deadline to May 20
- FigmaApr 13Figma Drops Free Student Plans, Adds Paid Viewer Requirements
- SketchApr 13Sketch lowers Enterprise entry to 15 editors, reshuffles Pro perks
Questions about this change
Did Setapp raise prices in June 2026?
Yes. Pulse captured Setapp's pricing page on Jun 8, 2026 and again on Jun 15, 2026 and recorded 1 price increase: Mac, Power User, AI Enthusiast: $9.99 → $14.99/mo (+50%).
What changed on Setapp's pricing page between Jun 8, 2026 and Jun 15, 2026?
Mac, Power User, AI Enthusiast price: $9.99 → $14.99/mo (+50%); discount: 10% → 40% (+300%). Pulse compared the captures it took on Jun 8, 2026 and Jun 15, 2026; the before/after table above lists each item as written on the page.
How often does Setapp change its pricing?
Pulse recorded 0 other pricing-page changes for Setapp in the 90 days before this one; Setapp has been tracked since 2026-05-12.