Sarvam AI boosts bonus credits up to 66% across all plans, Business support tier...
What happened
Between the Jul 13, 2026 and Jul 20, 2026 captures of Sarvam AI's pricing page, Pulse recorded 2 changes: Bonus and total credits increased across all plans: Starter 0→300 bonus credits, Pro ₹1,000→₹2,000 bonus (11,000→12,000 total), Business ₹7,500→₹12,500 bonus (57,500→62,500 total credits); Business plan support downgraded from "Slack + Solutions Engineer" to "Email support", now matching the lower Pro plan's support tier. Pulse files it as a packaging change (feature change, limit increase) with an upward direction. Pulse's latest capture (Oct 19, 2026) lists Pay as you go at INR 2 Bulbul V4 Flash, real-time — per 1,000 characters + INR 2 Bulbul V4 Flash, streaming — per 1,000 characters, Pro at INR 2.85 Bulbul V3, streaming — per 1,000 characters + INR 2.85 Bulbul V3, WebSocket — per 1,000 characters, Growth at INR 1.7 Bulbul V4 Flash, WebSocket — per 1,000 characters + INR 0.41 Real-time — per minute, Business at INR 1.7 Bulbul V4 Flash, streaming — per 1,000 characters + INR 2.7 Bulbul V3, streaming — per 1,000 characters and Gemma 4 at INR 35 per 1M input tokens + INR 90 per 1M output tokens.
It lands 48 days after Sarvam AI's previous change, "Sarvam AI slashes Vision API price 67% to ₹0.50 per page" (Jun 2, 2026). Sarvam AI has been tracked since 2026-05-16.
In the same window Together AI, Google, Anthropic, Cohere and Mistral AI also changed their AI & Machine Learning pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Business, Pro · FeatureReworded
BeforeSlack + Solutions Engineer
AfterEmail support
- Pro, Business · Limit—0300
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Business, Pro | Feature | Slack + Solutions Engineer | Email support | Reworded |
| Pro, Business | Limit | 0 | 300 | — |
Values as written on Sarvam AI's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Sarvam AI's pricing page (sarvam.ai) from Jul 13, 2026 and Jul 20, 2026; the change is marked near the top of the page, where "Slack + Solutions Engineer" becomes "Email support".
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The two full-page captures with this change marked up are free with an account.
Sarvam AI, the last 90 days
Full history- Oct 19, 2026packagingSarvam AI launches ₹2,000 Pro, ₹10,000 Growth, ₹50,000 Business tiers
- Jul 20, 2026improvedSarvam AI boosts bonus credits up to 66% across all plans, Business support tier... · this change
- Jun 2, 2026decreaseSarvam AI slashes Vision API price 67% to ₹0.50 per page
Across AI & Machine Learning in the same window
All AI & Machine Learning changes- Together AIJul 21Together AI: LFM2.5-8B-A1B model discontinued from Serverless Inference
- GoogleJul 6Google Vertexai delays Agent Gateway billing to July 13, extends free window
- AnthropicJul 6Anthropic launches Sonnet 5, cuts price to $2/$10 per MTok through Aug 31
- CohereJul 2Cohere: New Rerank 4 Pro Large tier in Model Vault ($10/hr, $6,500/mo)
- Mistral AIJun 2Mistral AI adds Task scheduling, Skills, and Workflows in major overhaul
Questions about this change
Did Sarvam AI raise prices in July 2026?
No list-price increase was recorded between Jul 13, 2026 and Jul 20, 2026. The change Pulse detected was a packaging change: feature change, limit increase.
What changed on Sarvam AI's pricing page between Jul 13, 2026 and Jul 20, 2026?
Business, Pro feature: Slack + Solutions Engineer → Email support, reworded; Pro, Business limit: 0 → 300. Pulse compared the captures it took on Jul 13, 2026 and Jul 20, 2026; the before/after table above lists each item as written on the page.
How often does Sarvam AI change its pricing?
Pulse recorded 1 other pricing-page change for Sarvam AI in the 90 days before this one; the previous change was "Sarvam AI slashes Vision API price 67% to ₹0.50 per page" on Jun 2, 2026; Sarvam AI has been tracked since 2026-05-16.