Retool renames user tiers: standard users become builders, end users become i...
What happened
Between the Dec 29, 2025 and Mar 30, 2026 captures of Retool's pricing page, Pulse recorded one change: User type billing labels renamed: 'standard user' → 'builder' (active editors) and 'end user' → 'internal user' (non-editing employees) across all plan cards, footnotes, and compare table. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Oct 5, 2026) lists Business at $6, Team at $10 and Additional Workflow Runs at $75 workflow runs.
It lands 82 days after Retool's previous change, "Retool Introduces Unlimited AI Prompting Credits for Team and Business Plans, Enhancing Value with Limited Time Offer" (Jan 12, 2026). Retool has been tracked since 2024-10-01.
In the same window Microsoft, Mendix and Airtable also changed their Software Development & Testing pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- All plans · PositioningRewordedstandard userbuilder
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| All plans | Positioning | standard user | builder | Reworded |
Values as written on Retool's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Retool's pricing page (retool.com) from Dec 29, 2025 and Mar 30, 2026; the change is marked near the top of the page, where "standard user" becomes "builder".
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The two full-page captures with this change marked up are free with an account.
Retool, the last 90 days
Full history- Jul 4, 2026packagingRetool ends unlimited AI credits, caps monthly pools at 250-10,000
- Jun 22, 2026packagingRetool opens AI credit packs to all paid plans
- Jun 2, 2026improvedRetool triples AI credits across all plans, up to 10,000/month
- Apr 4, 2026packagingRetool renames user tiers: standard users become builders, end users become i... · this change
- Jan 12, 2026improvedRetool Introduces Unlimited AI Prompting Credits for Team and Business Plans, Enhancing Value with Limited Time Offer
Across Software Development & Testing in the same window
All Software Development & Testing changes- MicrosoftApr 3Microsoft Copilot adds 4K Clipchamp export, AI image tools to Premium plan
- MendixJan 12Mendix Basic Plan Price Increased by 25% to $75/month Amid New Deployment Options and Enhanced Scalability Features
- AirtableJan 10Airtable Discontinues AI Add-on, Bundles AI Credits into All Plans, Enhancing Value for Users
Questions about this change
Did Retool raise prices in March 2026?
No list-price increase was recorded between Dec 29, 2025 and Mar 30, 2026. The change Pulse detected was a product change: positioning.
What changed on Retool's pricing page between Dec 29, 2025 and Mar 30, 2026?
All plans positioning: standard user → builder, reworded. Pulse compared the captures it took on Dec 29, 2025 and Mar 30, 2026; the before/after table above lists each item as written on the page.
How often does Retool change its pricing?
Pulse recorded 1 other pricing-page change for Retool in the 90 days before this one; the previous change was "Retool Introduces Unlimited AI Prompting Credits for Team and Business Plans, Enhancing Value with Limited Time Offer" on Jan 12, 2026; Retool has been tracked since 2024-10-01.