Productive: Ultimate plan price hidden, moved to Book a Demo
What happened
Between the Jul 20, 2026 and Jul 27, 2026 captures of Productive's pricing page, Pulse recorded one change: Ultimate plan price ($33/mo billed yearly, $40/mo billed monthly) removed from public display; now shows 'Let's talk' / 'Book a Demo' contact-sales CTA instead of a price. Essential ($12/$10) and Professional ($29/$25) prices unchanged. Pulse files it as a pricing change (price hidden) with a downward direction. Pulse's latest capture (Oct 19, 2026) lists Essential at $10, Professional at $25 and AI Notetaker at $12.5.
It lands 21 days after Productive's previous change, "Productive hides Ultimate plan pricing, shifts to sales-only "Let's talk" model" (Jul 6, 2026). Productive has been tracked since 2026-06-03.
In the same window Notion, Microsoft, Todoist, Asana and monday.com also changed their Project Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Ultimate · Price visibilityAdded
BeforeNot listed
After'Let's talk' / 'Book a Demo' contact-sales CTA instead of a price
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Ultimate | Price visibility | Not listed | 'Let's talk' / 'Book a Demo' contact-sales CTA instead of a price | Added |
Values as written on Productive's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Productive's pricing page (productive.io) from Jul 20, 2026 and Jul 27, 2026; the change is marked near the top of the page, where 'Let's talk' / 'Book a Demo' contact-sales CTA instead of a price now appears.
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The two full-page captures with this change marked up are free with an account.
Productive, the last 90 days
Full history- Jul 27, 2026packagingProductive: Ultimate plan price hidden, moved to Book a Demo · this change
- Jul 6, 2026packagingProductive hides Ultimate plan pricing, shifts to sales-only "Let's talk" model
Across Project Management in the same window
All Project Management changes- NotionJul 20Notion delays Workers Beta credit billing from Aug 11 to Oct 15
- MicrosoftJul 6Microsoft Copilot bundles Business Premium, Standard plans with Copilot access
- TodoistJul 4Todoist quietly drops AI Agents waitlist, caps reporting history at "Full
- AsanaJul 2Asana: Enterprise+ demoted from standalone card to inline upsell
- monday.comJul 2monday.com: AI credits now itemized w/ offsetting discount + 2 more changes
Questions about this change
Did Productive raise prices in July 2026?
No list-price increase was recorded between Jul 20, 2026 and Jul 27, 2026. The change Pulse detected was a pricing change: price hidden.
What changed on Productive's pricing page between Jul 20, 2026 and Jul 27, 2026?
Ultimate price visibility: Not listed → 'Let's talk' / 'Book a Demo' contact-sales CTA instead of a price, added. Pulse compared the captures it took on Jul 20, 2026 and Jul 27, 2026; the before/after table above lists each item as written on the page.
How often does Productive change its pricing?
Pulse recorded 1 other pricing-page change for Productive in the 90 days before this one; the previous change was "Productive hides Ultimate plan pricing, shifts to sales-only "Let's talk" model" on Jul 6, 2026; Productive has been tracked since 2026-06-03.