MarketMan hikes Starter/Growth prices, adds tiered API and kitchen add-on fees
What happened
Between the Aug 10, 2026 and Aug 17, 2026 captures of MarketMan's pricing page, Pulse recorded 2 changes: MarketMan raised base prices on Starter ($199→$249/mo) and Growth ($249→$299/mo), and revealed Enterprise's starting price (Custom → From $449/mo). Core/Premium Add-ons were replaced with a new Add-Ons section: location-tiered API Access ($25-$99/mo) and Commissary kitchen tiers ($499-$749/mo); Plan 'What's included' lists were rewritten across all tiers. Starter now includes Real-Time Recipe Cos. In detail: Plan 'What's included' lists were rewritten across all tiers. Starter now includes Real-Time Recipe Costing, AVT Reporting, Waste Management, 1 Vendor EDI Integration, and 50 AI invoice scans/mo (previously Growth-tier benefits); Growth/Enterprise now show explicit EDI integration counts (2, Unlimited) in place of prior generic vendor-management language. Pulse files it as a packaging change (feature change, package change) with a neutral direction. Pulse's latest capture (Aug 31, 2026) lists Starter at $199 and Growth at $249.
It lands 76 days after MarketMan's previous change, "MarketMan drops Open API Access, reframes setup as $1,500 value" (Jun 2, 2026). MarketMan has been tracked since 2026-04-26.
In the same window TouchBistro and Toast also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter, Growth, Enterprise · FeatureAdded
BeforeNo Real-Time Recipe Costing
AfterReal-Time Recipe Costing
- Starter, Growth, Enterprise · Packaging+25%$199$249/mo
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter, Growth, Enterprise | Feature | No Real-Time Recipe Costing | Real-Time Recipe Costing | Added |
| Starter, Growth, Enterprise | Packaging | $199 | $249/mo | +25% |
Values as written on MarketMan's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of MarketMan's pricing page (www.marketman.com) from Aug 10, 2026 and Aug 17, 2026; the change is marked near the top of the page, where Real-Time Recipe Costing now appears.
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The two full-page captures with this change marked up are free with an account.
MarketMan, the last 90 days
Full history- Aug 31, 2026packagingMarketMan: API Access add-on adds new 31+ locations tier at $199/mo
- Aug 17, 2026improvedMarketMan hikes Starter/Growth prices, adds tiered API and kitchen add-on fees · this change
- Jun 2, 2026packagingMarketMan drops Open API Access, reframes setup as $1,500 value
Across Business Operations in the same window
All Business Operations changes- TouchBistroAug 31TouchBistro moves 24/7 support and POS integration badges into plan features
- TouchBistroAug 24TouchBistro clarifies bundle pricing with fully itemized feature lists
- ToastApr 27Toast rebrands handheld POS as Toast Go 3 with next-gen positioning
- ToastJan 20Toast Introduces New Customer Promotion: Buy 1 Get 2 Free Handheld POS with Enhanced All-in-One Functionality
Questions about this change
Did MarketMan raise prices in August 2026?
No list-price increase was recorded between Aug 10, 2026 and Aug 17, 2026. The change Pulse detected was a packaging change: feature change, package change.
What changed on MarketMan's pricing page between Aug 10, 2026 and Aug 17, 2026?
Starter, Growth, Enterprise feature: No Real-Time Recipe Costing → Real-Time Recipe Costing, added; Starter, Growth, Enterprise packaging: $199 → $249/mo (+25%). Pulse compared the captures it took on Aug 10, 2026 and Aug 17, 2026; the before/after table above lists each item as written on the page.
How often does MarketMan change its pricing?
Pulse recorded 1 other pricing-page change for MarketMan in the 90 days before this one; the previous change was "MarketMan drops Open API Access, reframes setup as $1,500 value" on Jun 2, 2026; MarketMan has been tracked since 2026-04-26.