Skip to content
PricingSaaS
Sign in
HomeToastAll changesCustomer Promotion added
ToastPricing change · Discount added · Add-on change · Jan 4 → Oct 1, 2024

Toast Introduces New Customer Promotion: Buy 1 Get 2 Free Handheld POS with Enhanced All-in-One Functionality

Verified Jan 20, 2026Business OperationsDirection: neutral
The changeCustomer Promotion — added.
Before · Jan 4No Customer Promotion
After · Oct 1Customer Promotion
added
2 changes2 capturesJan 4, 2024 → Oct 1, 2024

What happened

Between the Jan 4, 2024 and Oct 1, 2024 captures of Toast's pricing page, Pulse recorded 2 changes: New Customer Promotion introduced: Buy 1 Get 2 Free Handheld POS (displayed as promotional banner); Handheld POS product renamed from 'Toast Go 2' to 'All-in-one Handheld POS' with updated marketing copy emphasizing its all-in-one functionality. Pulse files it as a pricing change (discount added, add-on change) with a neutral direction. Pulse's latest capture (Jul 3, 2026) lists Starter at CAD 120 and Essentials at CAD 220.

This is the first pricing-page change Pulse has recorded for Toast. Toast has been tracked since 2024-10-01.

In the same window Lightspeed and Squarespace also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.

  • — · DiscountAdded
    No Customer PromotionCustomer Promotion
  • — · Add-onReworded
    Toast Go 2All-in-one Handheld POS

Values as written on Toast's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.

Evidence

The two captures Pulse compared

Full-page captures of Toast's pricing page (toasttab.com) from Jan 4, 2024 and Oct 1, 2024; the change is marked near the top of the page, where Customer Promotion now appears.

Sign in to see the evidence

The two full-page captures with this change marked up are free with an account.

Sign up freeLog in

Toast, pricing history

Full history
  1. Apr 27, 2026packagingToast rebrands handheld POS as Toast Go 3 with next-gen positioning
  2. Q3 2024packagingToast Introduces New Customer Promotion: Buy 1 Get 2 Free Handheld POS with Enhanced All-in-One Functionality · this change

Across Business Operations in the same window

All Business Operations changes
  1. LightspeedJan 20Lightspeed Introduces SSO Feature to Plus Plan for Enhanced Security and Streamlined Access
  2. SquarespaceJan 12Squarespace Increases Commerce Advanced Plan Price by 6.1% Amidst Multiple Discount Changes
  3. SquarespaceJan 12Squarespace Implements Major 90% Price Hike on Advanced Plan, Discontinues Commerce Plans
  4. SquarespaceJan 12Squarespace Introduces Free Invoicing Feature Across All Plans, Enhancing Client Payment Experience
  5. LightspeedJan 12Lightspeed Launches Limited-Time Summer Promotion: Enjoy Up to 20% Off POS Software & Hardware

Questions about this change

Did Toast raise prices in October 2024?

No list-price increase was recorded between Jan 4, 2024 and Oct 1, 2024. The change Pulse detected was a pricing change: discount added, add-on change.

What changed on Toast's pricing page between Jan 4, 2024 and Oct 1, 2024?

Discount: No Customer Promotion → Customer Promotion, added; add-on: Toast Go 2 → All-in-one Handheld POS, reworded. Pulse compared the captures it took on Jan 4, 2024 and Oct 1, 2024; the before/after table above lists each item as written on the page.

How often does Toast change its pricing?

Pulse recorded 0 other pricing-page changes for Toast in the 90 days before this one; Toast has been tracked since 2024-10-01.