Malwarebytes: 'Total' plan renamed 'Ultimate', price up $89.99→$139.99/yr
What happened
Between the Jul 20, 2026 and Jul 27, 2026 captures of Malwarebytes's pricing page, Pulse recorded one change: Top-tier Individual plan renamed 'Total'→'Ultimate'; sale price up $89.99→$139.99/yr (list $179.99→$279.99); identity theft insurance coverage doubled $1M→$2M; Plus plan price also up $79.98→$79.99/yr. In detail: Top Individual tier renamed 'Total'→'Ultimate': price up $89.99→$139.99/yr (list $179.99→$279.99); identity insurance doubled $1M→$2M. Plus plan also up $79.98→$79.99/yr. Pulse files it as a pricing change (price increase) with an upward direction. Pulse's latest capture (Nov 2, 2026) lists Standard (1 Device) at $3.75, Standard at $5, Plus at $6.67, Sole Proprietor at $10 and Standard Family at $10.
It lands 8 days after Malwarebytes's previous change, "Malwarebytes: Ultimate renamed to Total, price cut to $89.99/yr + 1 more" (Jul 20, 2026). Malwarebytes has been tracked since 2026-07-06.
In the same window Avast, F-Secure, X-Ways Software, Sinpex and Optery also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Ultimate, Plus · Price+56%$89.99$139.99/yr
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Ultimate, Plus | Price | $89.99 | $139.99/yr | +56% |
Values as written on Malwarebytes's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Malwarebytes's pricing page (www.malwarebytes.com) from Jul 20, 2026 and Jul 27, 2026; the change is marked near the top of the page, where ultimate, plus price reads $89.99 and then $139.99/yr.
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The two full-page captures with this change marked up are free with an account.
Malwarebytes, the last 90 days
Full history- Oct 5, 2026packagingMalwarebytes cuts Standard and Plus plans 40% for Cybersecurity Awareness Month
- Jul 28, 2026increaseMalwarebytes: 'Total' plan renamed 'Ultimate', price up $89.99→$139.99/yr · this change
- Jul 20, 2026decreaseMalwarebytes: Ultimate renamed to Total, price cut to $89.99/yr + 1 more
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- AvastOct 26Avast adds free 30-day trial to Small Office Protection, no payment needed
- F-SecureOct 12F-Secure adds 90-day free trial to Horizon partner program before sign-up
- X-Ways SoftwareNov 2X-Ways Software lifts perpetual X-Ways Forensics $3,995 to $4,030, Investigator to $2,070
- SinpexNov 2Sinpex replaces tiers with Identity, Core and Velocity, still quote-only
- OpteryNov 2Optery expands Ultimate plan coverage to 400+ sites without Expanded Reach
Questions about this change
Did Malwarebytes raise prices in July 2026?
Yes. Pulse captured Malwarebytes's pricing page on Jul 20, 2026 and again on Jul 27, 2026 and recorded 1 price increase: Ultimate, Plus: $89.99 → $139.99/yr (+56%).
What changed on Malwarebytes's pricing page between Jul 20, 2026 and Jul 27, 2026?
Ultimate, Plus price: $89.99 → $139.99/yr (+56%). Pulse compared the captures it took on Jul 20, 2026 and Jul 27, 2026; the before/after table above lists each item as written on the page.
How often does Malwarebytes change its pricing?
Pulse recorded 1 other pricing-page change for Malwarebytes in the 90 days before this one; the previous change was "Malwarebytes: Ultimate renamed to Total, price cut to $89.99/yr + 1 more" on Jul 20, 2026; Malwarebytes has been tracked since 2026-07-06.