Boulevard hikes Essentials to $143/mo, doubles free texts and storage
Essentials plan price rose from $140/mo to $143/mo per location, and its promotional "Normally $176" reference price and discount asterisk were removed. Premier and Prestige keep their summer-promo pricing display unchanged.; Essentials plan's bundled allowances increased: free texts 100 to 250/mo, free email blasts 500 to 1,000/mo, storage 25GB to 50GB. The headcount bullet was reworded from "Up
What changed
Essentials plan's bundled allowances increased: free texts 100 to 250/mo, free email blasts 500 to 1,000/mo, storage 25GB to 50GB. The headcount bullet was reworded from "Up to 5 professionals" to "Up to 5 providers (bookable calendars)" (count unchanged).
Essentials plan price rose from $140/mo to $143/mo per location, and its promotional "Normally $176" reference price and discount asterisk were removed. Premier and Prestige keep their summer-promo pricing display unchanged.
Before and after
Sep 7, 2026 vs Sep 14, 2026Essentials plan's bundled allowances increased: free texts 100 to 250/mo, free email blasts 500 to 1,000/mo, storage 25GB to 50GB. The headcount bullet was reworded from "Up to 5 professionals" to "Up to 5 providers (bookable calendars)" (count unchanged).
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