Boulevard plan taglines now spell out single vs. multi-location scope
What happened
Between the Sep 28, 2026 and Oct 5, 2026 captures of Boulevard's pricing page, Pulse recorded one change: Plan taglines now state location scope: Essentials for 1 single location; Premier and Prestige for 1 or more locations. Prices unchanged. Pulse files it as a product change (positioning) with a neutral direction. The current page lists Essentials at $143, Premier at $234 and Prestige at $328.
It lands 21 days after Boulevard's previous change, "Boulevard hikes Essentials to $143/mo, doubles free texts and storage" (Sep 14, 2026). Boulevard has been tracked since 2026-06-23.
In the same window Holded, Threecolts, Shippo, Tatsoft and Smokeball also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Essentials, Premier, Prestige · PositioningPositioning
Plan taglines now state location scope: Essentials for 1 single location; Premier and Prestige for 1 or more locations. Prices unchanged.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Essentials, Premier, Prestige | Positioning | Plan taglines now state location scope: Essentials for 1 single location; Premier and Prestige for 1 or more locations. Prices unchanged. | Positioning | |
Values as written on Boulevard's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Boulevard's pricing page (www.joinblvd.com) from Sep 28, 2026 and Oct 5, 2026; the change is marked near the top of the page.
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Boulevard, the last 90 days
Full history- Oct 5, 2026packagingBoulevard plan taglines now spell out single vs. multi-location scope · this change
- Sep 14, 2026improvedBoulevard hikes Essentials to $143/mo, doubles free texts and storage
Across Business Operations in the same window
All Business Operations changes- HoldedOct 19Holded adds daily API request limits to plans and custom SMTP domains
- ThreecoltsOct 19Threecolts includes AI Operator agentic assistant in every plan
- ShippoOct 19Shippo Pro adds pick lists and scan-to-print for faster pick and pack
- TatsoftOct 19Tatsoft: New 'Start free' section: Designer unlimited, Runtime 4 hours per session, and perpetual free Community…
- SmokeballOct 19Smokeball renames 'Staff billing' to 'Split billing' in plan comparison
Questions about this change
Did Boulevard raise prices in October 2026?
No list-price increase was recorded between Sep 28, 2026 and Oct 5, 2026. The change Pulse detected was a product change: positioning.
What changed on Boulevard's pricing page between Sep 28, 2026 and Oct 5, 2026?
Plan taglines now state location scope: Essentials for 1 single location; Premier and Prestige for 1 or more locations. Prices unchanged. Pulse compared the captures it took on Sep 28, 2026 and Oct 5, 2026; the before/after table above lists each item as written on the page.
How often does Boulevard change its pricing?
Pulse recorded 1 other pricing-page change for Boulevard in the 90 days before this one; the previous change was "Boulevard hikes Essentials to $143/mo, doubles free texts and storage" on Sep 14, 2026; Boulevard has been tracked since 2026-06-23.