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Product change·Mar 9 → Mar 16, 2026·Week 12, 2026·Marketing & Content

Jasper rebrands Apps as Agents in AI-first product pivot

JasperProductPositioning

What changed

Positioning

Platform-wide terminology shift from 'Apps' to 'Agents' reflecting AI agent-first product strategy [Affects Pro and Business plans; 'Essential Apps'->'Essential Agents', 'Advanced Apps'->'Advanced Agents', 'Custom Apps'->'Custom Agents', 'Studio apps'->'Studio agents']

Before and after

Mar 9, 2026 vs Mar 16, 2026
Pulse.
100%
What changed

Platform-wide terminology shift from 'Apps' to 'Agents' reflecting AI agent-first product strategy [Affects Pro and Business plans; 'Essential Apps'->'Essential Agents', 'Advanced Apps'->'Advanced Agents', 'Custom Apps'->'Custom Agents', 'Studio apps'->'Studio agents']

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Week 8, 2026 · Jasper adds Grid feature to Business plan for scaled contentJasper rebrands Apps as Agents, adds Grid for Business plans · Q1 2026

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