Instabug Transitions to Custom DAU-Based Pricing Model, Discontinuing All Fixed-Tier Plans and Public Pricing
What happened
Between the Apr 1, 2025 and Aug 10, 2025 captures of Instabug's pricing page, Pulse recorded 7 changes: Enterprise plan (Custom Pricing) discontinued; Ultimate plan ($749/mo billed annually, $8990 annually) discontinued; Pro plan ($499/mo billed annually, $5990 annually) discontinued; Basic plan ($249/mo billed annually, $2990 annually) discontinued; All pricing moved from publicly disclosed amounts to custom quote model; Complete pricing model restructure from fixed-tier plans (Basic, Pro, Ultimate, Enterprise) to DAU-based (Daily Active Users) custom pricing with transparent seat-based model; Pricing unit changed from session-based tiers to Daily Active Users (DAU) with seat-based pricing. Pulse files it as a pricing change (plan removed, price hidden, package change, metric change) with a downward direction.
Instabug's previous recorded change was "Instabug Introduces Business Impact Dashboard for Enterprise Tier, Linking App Quality to Key Business Metrics" (Q1 2025). Instabug has been tracked since 2023-11-17.
In the same window Datadog, New Relic, Logrocket and Dynatrace also changed their Software Development & Testing pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Enterprise · PlanPlan removed
Enterprise plan (Custom Pricing) discontinued
- Ultimate · PlanPlan removed
Ultimate plan ($749/mo billed annually, $8990 annually) discontinued
- Pro · PlanPlan removed
Pro plan ($499/mo billed annually, $5990 annually) discontinued
- Basic · PlanPlan removed
Basic plan ($249/mo billed annually, $2990 annually) discontinued
- — · Price visibilityChanged
Beforepublicly disclosed amounts
Aftercustom quote model
- Enterprise · PackagingPackage change
Complete pricing model restructure from fixed-tier plans (Basic, Pro, Ultimate, Enterprise) to DAU-based (Daily Active Users) custom pricing with transparent seat-based model
- — · Pricing modelChangedsession-based tiersDaily Active Users
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Enterprise | Plan | Enterprise plan (Custom Pricing) discontinued | Plan removed | |
| Ultimate | Plan | Ultimate plan ($749/mo billed annually, $8990 annually) discontinued | Plan removed | |
| Pro | Plan | Pro plan ($499/mo billed annually, $5990 annually) discontinued | Plan removed | |
| Basic | Plan | Basic plan ($249/mo billed annually, $2990 annually) discontinued | Plan removed | |
| — | Price visibility | publicly disclosed amounts | custom quote model | Changed |
| Enterprise | Packaging | Complete pricing model restructure from fixed-tier plans (Basic, Pro, Ultimate, Enterprise) to DAU-based (Daily Active Users) custom pricing with transparent seat-based model | Package change | |
| — | Pricing model | session-based tiers | Daily Active Users | Changed |
Values as written on Instabug's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Instabug's pricing page (instabug.com) from Apr 1, 2025 and Aug 10, 2025; the change is marked near the top of the page, where "publicly disclosed amounts" becomes "custom quote model".
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The two full-page captures with this change marked up are free with an account.
Instabug, the last 90 days
Full history- Jul 13, 2026improvedInstabug adds Enterprise Premier tier with 24/7 L2 support and SOC 2 controls
- Apr 17, 2026packagingInstabug launches enterprise tier with SSO, SOC 2, and dedicated support
- Q2 2025packagingInstabug Transitions to Custom DAU-Based Pricing Model, Discontinuing All Fixed-Tier Plans and Public Pricing · this change
- Q1 2025improvedInstabug Introduces Business Impact Dashboard for Enterprise Tier, Linking App Quality to Key Business Metrics
Across Software Development & Testing in the same window
All Software Development & Testing changes- DatadogJan 21Datadog Expands Database Monitoring with MongoDB and Amazon DocumentDB Support
- New RelicJan 13New Relic Introduces $49/User Charge for Core Users in Standard Tier, Ending Unlimited Access
- LogrocketJan 13Logrocket Transitions Enterprise and Professional Plans to Unlimited Free Trials, Enhancing Accessibility for Users
- DynatraceJan 11Dynatrace Expands Services Flexpoints Pricing with Daily Rates for Lead Consultant and Architect Services
Questions about this change
Did Instabug raise prices in August 2025?
No list-price increase was recorded between Apr 1, 2025 and Aug 10, 2025. The change Pulse detected was a pricing change: plan removed, price hidden, package change, metric change.
What changed on Instabug's pricing page between Apr 1, 2025 and Aug 10, 2025?
Enterprise plan (Custom Pricing) discontinued; Ultimate plan ($749/mo billed annually, $8990 annually) discontinued; Pro plan ($499/mo billed annually, $5990 annually) discontinued; Basic plan ($249/mo billed annually, $2990 annually) discontinued; price visibility: publicly disclosed amounts → custom quote model, changed; Complete pricing model restructure from fixed-tier plans (Basic, Pro, Ultimate, Enterprise) to DAU-based (Daily Active Users) custom pricing with transparent seat-based model; pricing model: session-based tiers → Daily Active Users, changed. Pulse compared the captures it took on Apr 1, 2025 and Aug 10, 2025; the before/after table above lists each item as written on the page.
How often does Instabug change its pricing?
Pulse recorded 1 other pricing-page change for Instabug in the 90 days before this one; the previous change was "Instabug Introduces Business Impact Dashboard for Enterprise Tier, Linking App Quality to Key Business Metrics" in Q1 2025; Instabug has been tracked since 2023-11-17.