Ideogram swaps Free plan for 1¢-per-credit Pay as you go, drops Team minimum
What happened
Between the Oct 12, 2026 and Oct 19, 2026 captures of Ideogram's pricing page, Pulse recorded 4 changes: The Free plan ($0) column in the comparison table was replaced by a new Pay as you go plan at 1¢ per credit, and a new Credits tab adds a self-serve prepaid Enterprise option. Team dropped its 2-user minimum. Plus and Pro gain unlimited character consistency, and all plans list all image & video models. Subscription prices are unchanged. In detail: Team plan '*Minimum 2 users' requirement removed; card now reads '$20 per user/month, $240 billed annually'; Plus and Pro cards gain unlimited character consistency, and every plan now lists all image & video models; Team collaboration features are relabeled as early access. (Quality export on the Plus card already had a ✓ in the BEFORE comparison table.); Free plan ($0, weekly slow credits for eligible accounts) removed from the plan comparison table and replaced by Pay as you go; the FAQ still says eligible free accounts receive weekly credits; Pay as you go plan added at 1¢ per credit (credits on demand, all models, quality export, API access), replacing the Free plan column in the comparison table; a self-serve prepaid Enterprise option also appears under the new Credits tab. Pulse files it as a packaging change (feature change, feature added, freemium change, new plan) with an upward direction. The current page lists Plus at $15, Team at $20, Pro at $42 and Pay as you go at $0.01 per credit.
It lands 4 days after Ideogram's previous change, "Ideogram lists all image and video models, unlimited character consistency" (Oct 15, 2026). Before that Pulse recorded "Ideogram more than doubles priority credits on paid plans, drops top-up fee" (Oct 5, 2026), "Ideogram more than doubles priority credits on Plus, Pro and Team plans" (Oct 3, 2026) and "Ideogram: Free tier credit guarantee restricted + Team plan queue upgraded" (Aug 24, 2026). Ideogram has been tracked since 2026-07-15.
In the same window Runway, Microsoft, Leonardo.ai, Perplexity AI and Canva also changed their AI & Machine Learning pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Team · FeatureRemoved
BeforeTeam plan '*Minimum 2 users' requirement
AfterNot listed
- Plus, Pro, Team · FeatureAddedNot listedimage & video models
- Pay as you go · Free tierFreemium change
Free plan ($0, weekly slow credits for eligible accounts) removed from the plan comparison table and replaced by Pay as you go; the FAQ still says eligible free accounts receive weekly credits.
- Pay as you go, Enterprise · PlanAddedNo Pay as you go planPay as you go plan
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Team | Feature | Team plan '*Minimum 2 users' requirement | Not listed | Removed |
| Plus, Pro, Team | Feature | Not listed | image & video models | Added |
| Pay as you go | Free tier | Free plan ($0, weekly slow credits for eligible accounts) removed from the plan comparison table and replaced by Pay as you go; the FAQ still says eligible free accounts receive weekly credits. | Freemium change | |
| Pay as you go, Enterprise | Plan | No Pay as you go plan | Pay as you go plan | Added |
Values as written on Ideogram's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Ideogram's pricing page (ideogram.ai) from Oct 12, 2026 and Oct 19, 2026; the change is marked near the top of the page, where the Team plan '*Minimum 2 users' requirement no longer appears.
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The two full-page captures with this change marked up are free with an account.
Ideogram, the last 90 days
Full history- Oct 19, 2026packagingIdeogram swaps Free plan for 1¢-per-credit Pay as you go, drops Team minimum · this change
- Oct 15, 2026improvedIdeogram lists all image and video models, unlimited character consistency
- Oct 5, 2026decreaseIdeogram more than doubles priority credits on paid plans, drops top-up fee
- Oct 3, 2026packagingIdeogram more than doubles priority credits on Plus, Pro and Team plans
- Aug 24, 2026improvedIdeogram: Free tier credit guarantee restricted + Team plan queue upgraded
- Aug 5, 2026improvedIdeogram: adds Canvas workspace + Extend editing feature
Across AI & Machine Learning in the same window
All AI & Machine Learning changes- RunwayOct 19Runway runs unlimited Wan 3.0 promo on Max plan until October 18
- MicrosoftOct 19Microsoft Speech hides specific LLM models from Voice Live tier headers
- Leonardo.aiOct 12Leonardo.ai opens Ultimate's unlimited relaxed video to MiniMax H3 at 480p
- Perplexity AIOct 9Perplexity AI adds xAI's Grok 4.7 to Pro lineup, drops Anthropic's Claude Haiku 5.5
- CanvaSep 14Canva cuts Pro to $144/year, slashes free AI uses from 200 to 20
Questions about this change
Did Ideogram raise prices in October 2026?
No list-price increase was recorded between Oct 12, 2026 and Oct 19, 2026. The change Pulse detected was a packaging change: feature change, feature added, freemium change, new plan.
What changed on Ideogram's pricing page between Oct 12, 2026 and Oct 19, 2026?
Team feature: Team plan '*Minimum 2 users' requirement → Not listed, removed; Plus, Pro, Team feature: Not listed → image & video models, added; Free plan ($0, weekly slow credits for eligible accounts) removed from the plan comparison table and replaced by Pay as you go; the FAQ still says eligible free accounts receive weekly credits; Pay as you go, Enterprise plan: No Pay as you go plan → Pay as you go plan, added. Pulse compared the captures it took on Oct 12, 2026 and Oct 19, 2026; the before/after table above lists each item as written on the page.
How often does Ideogram change its pricing?
Pulse recorded 5 other pricing-page changes for Ideogram in the 90 days before this one; the previous change was "Ideogram lists all image and video models, unlimited character consistency" on Oct 15, 2026; Ideogram has been tracked since 2026-07-15.