
Ideogram
Toronto, Canada-based generative AI company founded 2022. Private. Operates in AI image generation and creative tools. Serves creators, designers, and businesses with text-to-image generation known for accurate text rendering.
Pricing Change History
5 changes · 1 summaryPlus generation queue upgraded from Large to Larger; Team ‘Minimum 2 users’ note removed. Plans now list all image and video models, unlimited character consistency, best cost per credit (Pro), early access to collaboration (Team), and an Apps & API table section.
Removed the $4 per-event fee for topping up priority credits across Plus, Pro, and Team plans; feature copy now reads ‘Top up credits at any time’ with no stated charge. Priority credit allowances increased across all paid plans at unchanged prices: Plus 1,000→2,400 credits/mo, Pro 3,500→7,500 credits/mo, Team 1,500→3,600 credits/user/mo.
Includes Oct 3 · first seen Oct 3, 2026
Monthly priority credits raised: Plus 1,000 to 2,400, Pro 3,500 to 7,500, Team 1,500 to 3,600 per user; prices unchanged. Top-up bullet on Plus, Pro and Team changed from ‘Top up priority credits for $4’ to ‘Top up credits at any time’; explicit $4 top-up price dropped.
Two new capabilities added to the product: Canvas (multi-canvas workspace, 2 canvases on free tier / unlimited on paid plans) and Extend (image extension tool), both now listed in the feature comparison table.
Current plans
| Plan | Price |
|---|---|
| Free | Free |
| Plus | $15 /mobilled annually · $20 billed monthly |
| Team | $20 /user/mobilled annually · $30 billed monthly |
| Pro | $42 /mobilled annually · $60 billed monthly |
| Enterprise | Contact |
| Pay as you go | $0.01 per credit |
| Enterprise (Prepaid) | Contact |
Company Facts
Pulse news about Ideogram
View all →How Ideogram compares with its peers
| Company | Entry price |
|---|---|
M MidjourneyNo changes logged![]() | $8 /mobilled annually |
M MicrosoftLast change: Oct 26, 2026![]() | $5 /user/mobilled annually |
C CanvaLast change: Oct 30, 2026![]() | $12 /mobilled annually |
R RunwayLast change: Nov 2, 2026![]() | $12 /mobilled annually |
L Leonardo.aiLast change: Oct 26, 2026![]() | $12 /mobilled annually |
P Perplexity AILast change: Oct 9, 2026![]() | $17 /mobilled annually |
Ideogram pricing FAQ
- How much does Ideogram cost?
- Ideogram pricing starts at $15/mo on Plus, billed annually. Ideogram lists 7 plans on its pricing page; the Free plan is free.
- Does Ideogram have a free plan?
- Yes. Ideogram's Free plan is free; paid plans start at $15/mo on Plus, billed annually.
- What pricing model does Ideogram use?
- Ideogram uses subscription + usage pricing across 7 plans, with a free tier.
- When did Ideogram last change its pricing?
- Oct 19, 2026: Ideogram swaps Free plan for 1¢-per-credit Pay as you go, drops Team minimum.
- How often has Ideogram changed its pricing?
- Pulse has recorded 5 pricing changes for Ideogram since it started tracking on Jul 15, 2026; the pricing page was last checked on Nov 13, 2026.
- What does “tracked since” mean?
- It's the date of the first saved copy of the pricing page that Pulse checked for changes against a later copy. For a few companies we hold older copies that Pulse never checked for changes, and those don't change this date. If Pulse has never checked two copies, it's the date of the first saved copy.
- Who are Ideogram's pricing peers?
- Pulse compares Ideogram with Midjourney, Microsoft, Canva, Runway, Leonardo.ai and Perplexity AI.





