Icon: AssetGPT dropped from Admaker 2.0 suite (12→9 products)
What happened
Between the Aug 24, 2026 and Aug 31, 2026 captures of Icon's pricing page, Pulse recorded one change: AssetGPT removed from Icon's included Admaker 2.0 product suite; on-page product count dropped from 12 to 9. In detail: AssetGPT was removed from Icon's included Admaker 2.0 product suite; the on-page total of included products dropped from 12 to 9. Pulse files it as a product change (feature change) with a neutral direction. The current page lists 6 Human UGC + Admaker 2.0 at $399 and 6 Human UGC + Whitelisting at $999.
It lands 37 days after Icon's previous change, "Icon raises Core price to $1000/mo, splits add-on into two tiers" (Jul 27, 2026). Icon has been tracked since 2026-05-05.
In the same window Getty Images, Adobe and Shutterstock also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · Feature−25%129
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | 12 | 9 | −25% |
Values as written on Icon's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Icon's pricing page (icon.com) from Aug 24, 2026 and Aug 31, 2026; the change is marked near the top of the page, where feature reads 12 and then 9.
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Icon, the last 90 days
Full history- Sep 1, 2026improvedIcon: AssetGPT dropped from Admaker 2.0 suite (12→9 products) · this change
- Jul 27, 2026increaseIcon raises Core price to $1000/mo, splits add-on into two tiers
Across Marketing & Content in the same window
All Marketing & Content changes- Getty ImagesJul 20Getty Images: UltraPack credit pack prices increased ~25% (5/10/15-Pack)
- AdobeJul 3Adobe Creativecloud CC: added Firefly Pro Plus + Acrobat Express, cut Stock AI Studio price + 2 more
- ShutterstockSep 28Shutterstock drops billing toggle, shows From prices on all three plans
- AdobeApr 27Adobe Creativecloud extends Firefly 50%-off promo deadline to May 20
- AdobeApr 17Adobe Creativecloud Stock price dropped from $39.99 to $29.99, removes AI edits.
Questions about this change
Did Icon raise prices in August 2026?
No list-price increase was recorded between Aug 24, 2026 and Aug 31, 2026. The change Pulse detected was a product change: feature change.
What changed on Icon's pricing page between Aug 24, 2026 and Aug 31, 2026?
Feature: 12 → 9 (−25%). Pulse compared the captures it took on Aug 24, 2026 and Aug 31, 2026; the before/after table above lists each item as written on the page.
How often does Icon change its pricing?
Pulse recorded 1 other pricing-page change for Icon in the 90 days before this one; the previous change was "Icon raises Core price to $1000/mo, splits add-on into two tiers" on Jul 27, 2026; Icon has been tracked since 2026-05-05.