Icon raises Core price to $1000/mo, splits add-on into two tiers
What happened
Between the Jul 20, 2026 and Jul 27, 2026 captures of Icon's pricing page, Pulse recorded one change: Core package price rose from $999 to $1000/mo across headline, pricing card, and billing-reminder text. The card's 'Managed Paid + Organic' custom-pricing add-on was split into two separate add-ons: 'Dedicated Creative Director' (custom pricing) and 'Agency Whitelabel' (volume pricing); Agency Whitelabel was also dropped from the plan's included-features bullet list. Pulse files it as a pricing change (price increase) with an upward direction. Pulse's latest capture (Nov 9, 2026) lists 6 Human UGC + Admaker 2.0 at $399 and 6 Human UGC + Whitelisting at $999.
It lands 69 days after Icon's previous change, "Icon swaps Nano Banana 2 for GPT Image 2 in AI model lineup" (May 18, 2026). Icon has been tracked since 2026-05-05.
In the same window Getty Images, Adobe and Shutterstock also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- +0.1%Managed Paid + OrganicPrice$999/mo$1000/mo
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Managed Paid + Organic | Price | $999/mo | $1000/mo | +0.1% |
Values as written on Icon's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Icon's pricing page (icon.com) from Jul 20, 2026 and Jul 27, 2026; the change is marked near the top of the page, where managed paid + organic price reads $999/mo and then $1000/mo.
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The two full-page captures with this change marked up are free with an account.
Icon, the last 90 days
Full historyDates are the day each change was detected, Eastern time.
- Sep 1, 2026ImprovementIcon: AssetGPT dropped from Admaker 2.0 suite (12→9 products)
- Jul 26, 2026Price increaseIcon raises Core price to $1000/mo, splits add-on into two tiers This change
- May 18, 2026ImprovementIcon swaps Nano Banana 2 for GPT Image 2 in AI model lineup
Across Marketing & Content in the same window
All Marketing & Content changes- Getty ImagesJul 20Getty Images: UltraPack credit pack prices increased ~25% (5/10/15-Pack)
- AdobeJul 3Adobe Creativecloud CC: added Firefly Pro Plus + Acrobat Express, cut Stock AI Studio price + 2 more
- ShutterstockSep 28Shutterstock drops billing toggle, shows From prices on all three plans
- AdobeApr 27Adobe Creativecloud extends Firefly 50%-off promo deadline to May 20
- AdobeApr 17Adobe Creativecloud Stock price dropped from $39.99 to $29.99, removes AI edits.
Questions about this change
Did Icon raise prices in July 2026?
Yes. Pulse captured Icon's pricing page on Jul 20, 2026 and again on Jul 27, 2026 UTC and recorded 1 price increase: Managed Paid + Organic: $999/mo → $1000/mo (+0.1%).
What changed on Icon's pricing page between Jul 20, 2026 and Jul 27, 2026 UTC?
Managed Paid + Organic price: $999/mo → $1000/mo (+0.1%). Pulse compared the captures it took on Jul 20, 2026 and Jul 27, 2026 UTC; the before/after table above lists each item as written on the page.
How often does Icon change its pricing?
Pulse recorded 1 other pricing-page change for Icon in the 90 days before this one; the previous change was "Icon swaps Nano Banana 2 for GPT Image 2 in AI model lineup" on May 18, 2026; Icon has been tracked since 2026-05-05.