hihaho: AI features added to lower tiers, branded player entitlements reduced
What happened
Between the Jul 6, 2026 and Jul 13, 2026 captures of hihaho's pricing page, Pulse recorded one change: Limited AI features added to Starter and Professional plans; Professional branded player now shows a Powered-by-hihaho watermark; Enterprise reduced from multiple included branded players to one, with extras available as an optional purchase. In detail: Starter/Professional gained limited AI feature access; Professional branded player now watermarked; Enterprise reduced from multiple branded players to one included, extras optional. Pulse files it as a product change (feature change) with a neutral direction. The current page lists Starter at $239.33, Professional at EUR 416.42 and Enterprise at EUR 1,249.75.
It lands 10 days after hihaho's previous change, "hihaho: Enterprise price increased 50% (€9,997→€14,997/yr) + video upload limits added" (Jul 3, 2026). Before that Pulse recorded "hihaho: Enterprise plan starting price increased from €999/month to €1497/month, a ~50% increase" (Jun 1, 2026) and "hihaho sets upload limits: 1–4 GB per video by plan tier" (May 12, 2026). hihaho has been tracked since 2026-02-27.
In the same window Runway, Descript, Loom, Adobe and D-ID also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter, Professional, Enterprise · FeatureChangedmultiple branded playersone included
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter, Professional, Enterprise | Feature | multiple branded players | one included | Changed |
Values as written on hihaho's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of hihaho's pricing page (hihaho.com) from Jul 6, 2026 and Jul 13, 2026; the change is marked around the middle of the page, where "multiple branded players" becomes "one included".
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
hihaho, the last 90 days
Full history- Jul 13, 2026improvedhihaho: AI features added to lower tiers, branded player entitlements reduced · this change
- Jul 3, 2026improvedhihaho: Enterprise price increased 50% (€9,997→€14,997/yr) + video upload limits added
- Jun 1, 2026increasehihaho: Enterprise plan starting price increased from €999/month to €1497/month, a ~50% increase
- May 12, 2026improvedhihaho sets upload limits: 1–4 GB per video by plan tier
Across Marketing & Content in the same window
All Marketing & Content changes- RunwayJul 13Runway unifies model comparison, retires FAQ it now answers
- DescriptJul 13Descript strips bonus AI credits & media hours from Creator and Business plans
- LoomJul 3Loom: Enterprise plan adds EBA Compliance & downloadable insights
- AdobeJul 3Adobe Creativecloud CC: added Firefly Pro Plus + Acrobat Express, cut Stock AI Studio price + 2 more
- D-IDJun 30D-ID Studio upgrades Agentic Videos with memory across all plans
Questions about this change
Did hihaho raise prices in July 2026?
No list-price increase was recorded between Jul 6, 2026 and Jul 13, 2026. The change Pulse detected was a product change: feature change.
What changed on hihaho's pricing page between Jul 6, 2026 and Jul 13, 2026?
Starter, Professional, Enterprise feature: multiple branded players → one included, changed. Pulse compared the captures it took on Jul 6, 2026 and Jul 13, 2026; the before/after table above lists each item as written on the page.
How often does hihaho change its pricing?
Pulse recorded 3 other pricing-page changes for hihaho in the 90 days before this one; the previous change was "hihaho: Enterprise price increased 50% (€9,997→€14,997/yr) + video upload limits added" on Jul 3, 2026; hihaho has been tracked since 2026-02-27.