Guusto cuts Lite plan to $125/mo, gates Essential trial behind sales call
What happened
Between the Jul 13, 2026 and Jul 20, 2026 captures of Guusto's pricing page, Pulse recorded one change: Lite plan price cut from $150/mo to $125/mo; Essential plan's self-serve 'Start 30 Day Trial' signup was replaced with a 'Talk to Sales' contact requirement. Pulse files it as a pricing change (price decrease) with a downward direction. Pulse's latest capture (Sep 28, 2026) lists Premium at $1, Essential at $4 and Lite at $125.
It lands 111 days after Guusto's previous change, "Guusto simplifies seat terminology across its Lite plan" (Mar 31, 2026). Before that Pulse recorded "Guusto adds AI Recognition Scores and three new enterprise features" (Mar 17, 2026). Guusto has been tracked since 2026-02-27.
In the same window Discourse, Bonusly and 15five also changed their Workforce Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Lite, Essential · Price−17%$150/mo$125/mo
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Lite, Essential | Price | $150/mo | $125/mo | −17% |
Values as written on Guusto's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Guusto's pricing page (guusto.com) from Jul 13, 2026 and Jul 20, 2026; the change is marked near the top of the page, where lite, essential price reads $150/mo and then $125/mo.
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The two full-page captures with this change marked up are free with an account.
Guusto, pricing history
Full history- Sep 28, 2026packagingGuusto cuts self-serve trial: Lite plan now gated behind Talk to Sales
- Jul 20, 2026decreaseGuusto cuts Lite plan to $125/mo, gates Essential trial behind sales call · this change
- Mar 31, 2026packagingGuusto simplifies seat terminology across its Lite plan
- Mar 17, 2026improvedGuusto adds AI Recognition Scores and three new enterprise features
Across Workforce Management in the same window
All Workforce Management changesQuestions about this change
Did Guusto raise prices in July 2026?
No — prices went down. Between Jul 13, 2026 and Jul 20, 2026 Guusto's pricing page showed 1 price cut: Lite, Essential: $150/mo → $125/mo (−17%).
What changed on Guusto's pricing page between Jul 13, 2026 and Jul 20, 2026?
Lite, Essential price: $150/mo → $125/mo (−17%). Pulse compared the captures it took on Jul 13, 2026 and Jul 20, 2026; the before/after table above lists each item as written on the page.
How often does Guusto change its pricing?
Pulse recorded 0 other pricing-page changes for Guusto in the 90 days before this one; the previous change was "Guusto simplifies seat terminology across its Lite plan" on Mar 31, 2026; Guusto has been tracked since 2026-02-27.