Gusto adds four NEXT-backed insurance lines, reframes workers' comp pricing
What happened
Between the Oct 26, 2026 and Nov 2, 2026 captures of Gusto's pricing page, Pulse recorded 2 changes: Workers' compensation pricing changed from "Starting at $14/mo" to "Pay only for premiums and up to $5/mo for pay-as-you-go"; card moved into a new Business insurance section; New Business insurance products added: General liability, Professional liability (Errors & Omissions), Business Owner's Policy (BOP) and Commercial property — each "Pay only for premiums" (via NEXT Insurance). Pulse files it as a packaging change (add-on change, new add-on) with an upward direction. The current page lists Simple at $6, Solo at $6, Plus at $80, Premium at $180 and Tax-Advantaged Benefits at $200 per year.
It lands 7 days after Gusto's previous change, "Gusto: Health insurance broker integration reworded (add your broker for plans Gusto can't support directly);…" (Oct 26, 2026). Before that Pulse recorded "Gusto launches HR Partners add-on with fractional compliance support" (Oct 12, 2026), "Gusto drops Contractor Only plan, adds $85 Business Compliance add-on" (Oct 5, 2026) and "Gusto launches limited-time free Contractor Only plan for 1099-only teams" (Sep 28, 2026). Gusto has been tracked since 2024-10-01.
In the same window Paychex and BambooHR also changed their Workforce Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Workers' Compensation · Add-onReworded
BeforeStarting at $14/mo
AfterPay only for premiums and up to $5/mo for pay-as-you-go
- — · Add-onAdded
BeforeNo Business insurance products
AfterBusiness insurance products
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Workers' Compensation | Add-on | Starting at $14/mo | Pay only for premiums and up to $5/mo for pay-as-you-go | Reworded |
| — | Add-on | No Business insurance products | Business insurance products | Added |
Values as written on Gusto's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Gusto's pricing page (gusto.com) from Oct 26, 2026 and Nov 2, 2026; the change is marked in the lower part of the page, where "Starting at $14/mo" becomes "Pay only for premiums and up to $5/mo for pay-as-you-go".
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The two full-page captures with this change marked up are free with an account.
Gusto, the last 90 days
Full history- Nov 2, 2026packagingGusto adds four NEXT-backed insurance lines, reframes workers' comp pricing · this change
- Oct 26, 2026packagingGusto: Health insurance broker integration reworded (add your broker for plans Gusto can't support directly);…
- Oct 12, 2026packagingGusto launches HR Partners add-on with fractional compliance support
- Oct 5, 2026packagingGusto drops Contractor Only plan, adds $85 Business Compliance add-on
- Sep 28, 2026packagingGusto launches limited-time free Contractor Only plan for 1099-only teams
- Sep 7, 2026packagingGusto re-gates custom admin roles to Premium, bundles Next-Day pay into Plus and Premium
Across Workforce Management in the same window
All Workforce Management changes- PaychexNov 2Paychex extends Pay Nothing Until 2027 deal but cuts free months to five
- PaychexOct 19Paychex offers 6 months free, no payments until April 2027, through Oct. 31
- BambooHRJul 6BambooHR renames EOR add-on to Global Employment, swaps in Contractor Management
- BambooHRJul 3BambooHR: On-Demand Pay, Recognition & Rewards, Shift Scheduling added
- PaychexJun 2Paychex rebrands Select plan, strips feature lists from Pro tier
Questions about this change
Did Gusto raise prices in November 2026?
No list-price increase was recorded between Oct 26, 2026 and Nov 2, 2026. The change Pulse detected was a packaging change: add-on change, new add-on.
What changed on Gusto's pricing page between Oct 26, 2026 and Nov 2, 2026?
Workers' Compensation add-on: Starting at $14/mo → Pay only for premiums and up to $5/mo for pay-as-you-go, reworded; add-on: No Business insurance products → Business insurance products, added. Pulse compared the captures it took on Oct 26, 2026 and Nov 2, 2026; the before/after table above lists each item as written on the page.
How often does Gusto change its pricing?
Pulse recorded 5 other pricing-page changes for Gusto in the 90 days before this one; the previous change was "Gusto: Health insurance broker integration reworded (add your broker for plans Gusto can't support directly);…" on Oct 26, 2026; Gusto has been tracked since 2024-10-01.