Gusto: Health insurance broker integration reworded (add your broker for plans Gusto can't support directly);…
What happened
Between the Oct 19, 2026 and Oct 26, 2026 captures of Gusto's pricing page, Pulse recorded one change: Health insurance broker integration reworded (add your broker for plans Gusto can't support directly); life/disability now stated at no cost to employer, employees pay premiums. Prices unchanged. Pulse files it as a product change (positioning) with a neutral direction. The current page lists Simple at $6, Solo at $6, Plus at $80, Premium at $180 and Tax-Advantaged Benefits at $200 per year.
It lands 14 days after Gusto's previous change, "Gusto launches HR Partners add-on with fractional compliance support" (Oct 12, 2026). Before that Pulse recorded "Gusto drops Contractor Only plan, adds $85 Business Compliance add-on" (Oct 5, 2026), "Gusto launches limited-time free Contractor Only plan for 1099-only teams" (Sep 28, 2026) and "Gusto re-gates custom admin roles to Premium, bundles Next-Day pay into Plus and Premium" (Sep 7, 2026). Gusto has been tracked since 2024-10-01.
In the same window Paychex and BambooHR also changed their Workforce Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Health Insurance Broker Integration · PositioningPositioning
Health insurance broker integration reworded (add your broker for plans Gusto can't support directly); life/disability now stated at no cost to employer, employees pay premiums. Prices unchanged.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Health Insurance Broker Integration | Positioning | Health insurance broker integration reworded (add your broker for plans Gusto can't support directly); life/disability now stated at no cost to employer, employees pay premiums. Prices unchanged. | Positioning | |
Values as written on Gusto's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Gusto's pricing page (gusto.com) from Oct 19, 2026 and Oct 26, 2026; the change is marked around the middle of the page.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Gusto, the last 90 days
Full history- Oct 26, 2026packagingGusto: Health insurance broker integration reworded (add your broker for plans Gusto can't support directly);… · this change
- Oct 12, 2026packagingGusto launches HR Partners add-on with fractional compliance support
- Oct 5, 2026improvedGusto drops Contractor Only plan, adds $85 Business Compliance add-on
- Sep 28, 2026packagingGusto launches limited-time free Contractor Only plan for 1099-only teams
- Sep 7, 2026improvedGusto re-gates custom admin roles to Premium, bundles Next-Day pay into Plus and Premium
Across Workforce Management in the same window
All Workforce Management changes- PaychexOct 19Paychex offers 6 months free, no payments until April 2027, through Oct. 31
- BambooHRJul 6BambooHR renames EOR add-on to Global Employment, swaps in Contractor Management
- BambooHRJul 3BambooHR: On-Demand Pay, Recognition & Rewards, Shift Scheduling added
- PaychexJun 2Paychex rebrands Select plan, strips feature lists from Pro tier
- BambooHRApr 27BambooHR Adds Shift Scheduling to Revamped Time & Attendance
Questions about this change
Did Gusto raise prices in October 2026?
No list-price increase was recorded between Oct 19, 2026 and Oct 26, 2026. The change Pulse detected was a product change: positioning.
What changed on Gusto's pricing page between Oct 19, 2026 and Oct 26, 2026?
Health insurance broker integration reworded (add your broker for plans Gusto can't support directly); life/disability now stated at no cost to employer, employees pay premiums. Prices unchanged. Pulse compared the captures it took on Oct 19, 2026 and Oct 26, 2026; the before/after table above lists each item as written on the page.
How often does Gusto change its pricing?
Pulse recorded 4 other pricing-page changes for Gusto in the 90 days before this one; the previous change was "Gusto launches HR Partners add-on with fractional compliance support" on Oct 12, 2026; Gusto has been tracked since 2024-10-01.