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HomeGitLabAll changesSLA Management added
GitLabPackaging change · Feature added · Feature change · Add-on change · Apr 11 → Jul 4, 2025

GitLab Expands Ultimate Plan with Unlimited Guest User Access and Consolidates Security Features for Enhanced User Experience

Verified Jan 10, 2026Software Development & TestingDirection: up
The changeSLA Management — added.
Before · Apr 11No SLA Management
After · Jul 4SLA Management
added
12 changes2 capturesApr 11, 2025 → Jul 4, 2025

What happened

Between the Apr 11, 2025 and Jul 4, 2025 captures of GitLab's pricing page, Pulse recorded 12 changes: SLA Management added to Premium plan; Ultimate plan security features consolidated into broader categories: 'Application Security Testing' and 'Software Supply Chain Security'; GitLab Duo Enterprise add-on description updated from 'AI throughout the software development lifecycle' to 'AI transformation across the complete DevSecOps lifecycle'; GitLab Duo Pro add-on description updated to emphasize extending AI capabilities beyond the IDE into the GitLab UI; Ultimate plan guest user access changed from 'Free guest users' to 'Unlimited guest users'; Ultimate plan planning features consolidated: 'Multi-Level Epics', 'Enterprise Agile Planning', 'Portfolio Management' reorganized into 'Strategic Portfolio Management'; Premium plan feature 'Merge Requests with Approval Rules' replaced with 'Team Project Management'; AI Chat in the IDE added to Premium plan as new included feature; Premium plan feature 'Code Ownership and Protected Branches' replaced with 'Release Controls'; Premium plan user limit increased from 5 users per top-level group to unlimited licensed users; Premium plan Support feature renamed to 'Priority Support' with 'New' badge; AI Code Suggestions in the IDE added to Premium plan as new included feature. Pulse files it as a packaging change (feature added, feature change, add-on change, limit increase) with an upward direction. Pulse's latest capture (Oct 16, 2026) lists Premium at $29, Enterprise Agile Planning at $15, Compute Minutes at $10 per 1,000 minutes, Storage at $5 and GitLab Duo Agent Platform at $1 per GitLab Credit.

This is the first pricing-page change Pulse has recorded for GitLab. GitLab has been tracked since 2025-10-05.

In the same window Aws and Gitpod also changed their Software Development & Testing pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.

  • Premium · FeatureAdded
    No SLA ManagementSLA Management
  • Ultimate · FeatureFeature change

    Ultimate plan security features consolidated into broader categories: 'Application Security Testing' and 'Software Supply Chain Security'

  • — · Add-onReworded

    BeforeAI throughout the software development lifecycle

    AfterAI transformation across the complete DevSecOps lifecycle

  • — · Add-onAdd-on change

    GitLab Duo Pro add-on description updated to emphasize extending AI capabilities beyond the IDE into the GitLab UI

  • Ultimate · LimitReworded
    Free guest usersUnlimited guest users
  • Ultimate, Enterprise Agile Planning · FeatureFeature change

    Ultimate plan planning features consolidated: 'Multi-Level Epics', 'Enterprise Agile Planning', 'Portfolio Management' reorganized into 'Strategic Portfolio Management'

  • Premium · FeatureFeature change

    Premium plan feature 'Merge Requests with Approval Rules' replaced with 'Team Project Management'

  • Premium · FeatureAdded
    No AI Chat in the IDEAI Chat in the IDE
  • Premium · FeatureFeature change

    Premium plan feature 'Code Ownership and Protected Branches' replaced with 'Release Controls'

  • Premium · LimitChanged

    Before5 users per top-level group

    Afterunlimited licensed users

  • Premium · FeatureRenamed

    BeforePremium plan Support feature

    After'Priority Support'

  • Premium · FeatureAdded

    BeforeNo AI Code Suggestions in the IDE

    AfterAI Code Suggestions in the IDE

Values as written on GitLab's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.

Evidence

The two captures Pulse compared

Full-page captures of GitLab's pricing page (gitlab.com) from Apr 11, 2025 and Jul 4, 2025; the change is marked near the top of the page, where SLA Management now appears.

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GitLab, pricing history

Full history
  1. Mar 3, 2026improvedGitLab adds Claude Code and Codex to Duo Agent Platform
  2. Week 4, 2026improvedGitLab drops three Premium AI features, adds Advanced CI/CD
  3. Q3 2025improvedGitLab Reduces Ultimate Plan Trial Period from 60 to 30 Days, Impacting User Access
  4. Q2 2025improvedGitLab Expands Ultimate Plan with Unlimited Guest User Access and Consolidates Security Features for Enhanced User Experience · this change

Across Software Development & Testing in the same window

All Software Development & Testing changes
  1. AwsJan 11Aws Kendra Expands Free Tier to Include GenAI Enterprise Edition, Offering 750 Hours for First 30 Days
  2. GitpodJan 10Gitpod Discontinues Flex Plan, Introduces Core Plan for Heavy Users and Small Teams with Enhanced Features
  3. GitpodJan 10Gitpod Introduces Free Plan with Unlimited Local Environments and Enhanced Capacity, While Discontinuing Pay-as-You-Go Plan
  4. GitpodJan 10Gitpod Unifies Pricing Structure with New Enterprise Plan and Enhanced Free Tier Features
  5. GitpodJan 10Gitpod Upgrades Free Plan AI Agent to Ona Intelligence Powered by Claude Sonnet 4.5

Questions about this change

Did GitLab raise prices in July 2025?

No list-price increase was recorded between Apr 11, 2025 and Jul 4, 2025. The change Pulse detected was a packaging change: feature added, feature change, add-on change, limit increase.

What changed on GitLab's pricing page between Apr 11, 2025 and Jul 4, 2025?

Premium feature: No SLA Management → SLA Management, added; Ultimate plan security features consolidated into broader categories: 'Application Security Testing' and 'Software Supply Chain Security'; add-on: AI throughout the software development lifecycle → AI transformation across the complete DevSecOps lifecycle, reworded; GitLab Duo Pro add-on description updated to emphasize extending AI capabilities beyond the IDE into the GitLab UI; Ultimate limit: Free guest users → Unlimited guest users, reworded; Ultimate plan planning features consolidated: 'Multi-Level Epics', 'Enterprise Agile Planning', 'Portfolio Management' reorganized into 'Strategic Portfolio Management'; Premium plan feature 'Merge Requests with Approval Rules' replaced with 'Team Project Management'; Premium feature: No AI Chat in the IDE → AI Chat in the IDE, added; Premium plan feature 'Code Ownership and Protected Branches' replaced with 'Release Controls'; Premium limit: 5 users per top-level group → unlimited licensed users, changed; Premium feature: Premium plan Support feature → 'Priority Support', renamed; Premium feature: No AI Code Suggestions in the IDE → AI Code Suggestions in the IDE, added. Pulse compared the captures it took on Apr 11, 2025 and Jul 4, 2025; the before/after table above lists each item as written on the page.

How often does GitLab change its pricing?

Pulse recorded 0 other pricing-page changes for GitLab in the 90 days before this one; GitLab has been tracked since 2025-10-05.