Back/Foreplay

Foreplay

Toronto, Canada-based ad creative SaaS founded 2021. Private (bootstrapped). Operates in advertising and creative analytics. Serves e-commerce, agencies, and B2B/SaaS marketers with ad library search, swipe files, and creative workflow tools.

Entry price

$49

Basic · /mo, billed annually

Plans tracked

no add-ons

Pricing changes

Latest Wk 40 '26

Pricing model

Subscription

No free tier

Pricing Change History

2 changes

20262 changes

Sep 28, 2026

Packaging

Weekly

Foreplay caps Spyder tracking: Workflow limited to 10+, Agency to 50+ Brands

On the Annual billing tab, Workflow and Agency plan cards now display capped Spyder competitor-tracking capacity (10+ and 50+ Brands respectively) instead of the previously advertised 'Unlimited' Spyder brands.

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May 19, 2026

Improvement

Weekly

Foreplay adds MCP integration, unlocking Claude and ChatGPT for all paid plans

Discovery Community Ad Library size increased from 70,000,000+ to 200,000,000+ ads, reflecting significant growth in the community-curated ad collection available to all plans. MCP (Model Context Protocol) integration added to all paid plans (Basic, Workflow, Agency), enabling Claude and ChatGPT connections. New 'External Integrations' row added to compare table showing MCP, Claude, and ChatGPT support.

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