Fireblocks: Essentials plan price increase ($699→$999/mo) + Custom minimum doubled
What happened
Between the Jun 29, 2026 and Jul 6, 2026 captures of Fireblocks's pricing page, Pulse recorded one change: Essentials plan increased from $699/month to $999/month; Custom/Enterprise starting price increased from $18,000/year to $36,000/year. Pulse files it as a pricing change (price increase) with an upward direction. Pulse's latest capture (Oct 28, 2026) lists Essentials at $999 and Custom at $3,000.
It lands 3 days after Fireblocks's previous change, "Fireblocks: Off Exchange add-on pricing now disclosed (3-30bps on AUC)" (Jul 3, 2026). Before that Pulse recorded "Fireblocks reveals Off Exchange pricing at 3-30bps on AUC" (Apr 7, 2026). Fireblocks has been tracked since 2024-10-01.
In the same window Hex, Copper and Kraken also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Essentials, Custom · Price+43%$699/month$999/month
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Essentials, Custom | Price | $699/month | $999/month | +43% |
Values as written on Fireblocks's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Fireblocks's pricing page (fireblocks.com) from Jun 29, 2026 and Jul 6, 2026; the change is marked near the top of the page, where essentials, custom price reads $699/month and then $999/month.
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Fireblocks, the last 90 days
Full history- Oct 26, 2026packagingFireblocks adds Station70 alongside CoinCover for disaster recovery
- Aug 17, 2026improvedFireblocks: Essentials plan embedded wallets jump 1,000 to 5,000
- Jul 6, 2026increaseFireblocks: Essentials plan price increase ($699→$999/mo) + Custom minimum doubled · this change
- Jul 3, 2026packagingFireblocks: Off Exchange add-on pricing now disclosed (3-30bps on AUC)
- Apr 7, 2026packagingFireblocks reveals Off Exchange pricing at 3-30bps on AUC
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- HexJul 3Hex: Enterprise credits tier upgraded to Premium
- CopperJul 2Copper: Starter plan discontinued
- HexAug 31Hex: AI agent features consolidated (Notebook agent → Hex agent)
- HexAug 17Hex Enterprise adds BYOK for OpenAI and Anthropic to boost data security
- KrakenJul 13Kraken Pro merges spot and futures fees into unified 17-tier ladder, entry ra...
Questions about this change
Did Fireblocks raise prices in July 2026?
Yes. Pulse captured Fireblocks's pricing page on Jun 29, 2026 and again on Jul 6, 2026 and recorded 1 price increase: Essentials, Custom: $699/month → $999/month (+43%).
What changed on Fireblocks's pricing page between Jun 29, 2026 and Jul 6, 2026?
Essentials, Custom price: $699/month → $999/month (+43%). Pulse compared the captures it took on Jun 29, 2026 and Jul 6, 2026; the before/after table above lists each item as written on the page.
How often does Fireblocks change its pricing?
Pulse recorded 2 other pricing-page changes for Fireblocks in the 90 days before this one; the previous change was "Fireblocks: Off Exchange add-on pricing now disclosed (3-30bps on AUC)" on Jul 3, 2026; Fireblocks has been tracked since 2024-10-01.