Cohere cuts Model Vault Embed pricing 25% with new Embed 5 Fast and Pro tiers
What happened
Between the Sep 28, 2026 and Oct 5, 2026 captures of Cohere's pricing page, Pulse recorded 2 changes: Model Vault Embed 4 Small replaced by Embed 5 Fast Small; hourly rate $4.00 to $3.00 and monthly $2,500 to $2,000 per instance; Embed 5 Fast Medium unchanged at $5.00/$3,250; New Embed 5 Pro model tier added to Model Vault: Small $3.00/hr ($2,000/mo) and Medium $5.00/hr ($3,250/mo). Pulse files it as a pricing change (feature added, price decrease) with a downward direction. The current page lists Embed 5 Fast at $0.08 Input tokens, Embed 5 Pro at $0.12 Input tokens, Parse 5 at $1.5 Pages, Rerank 4 Fast at $2 Searches and Rerank 4 Pro at $2.5 Searches.
It lands 4 days after Cohere's previous change, "Cohere cuts Model Vault Small to $3/hr as Embed 5 replaces Embed 4" (Oct 1, 2026). Before that Pulse recorded "Cohere adds Parse 5 doc-parsing model, Medium $4/hr and XL $7/hr tiers" (Aug 31, 2026) and "Cohere adds Parse 5 to Model Vault with Medium and XL tiered pricing" (Aug 28, 2026). Cohere has been tracked since 2024-12-01.
In the same window OpenAI, Together AI, Anthropic, Google and Metabase also changed their AI & Machine Learning pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Embed 5 Pro · FeatureAdded
BeforeNo Embed 5 Pro model tier
AfterEmbed 5 Pro model tier
- Embed 5 Fast · Price−25%$4.00$3.00
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Embed 5 Pro | Feature | No Embed 5 Pro model tier | Embed 5 Pro model tier | Added |
| Embed 5 Fast | Price | $4.00 | $3.00 | −25% |
Values as written on Cohere's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Cohere's pricing page (cohere.com) from Sep 28, 2026 and Oct 5, 2026; the change is marked around the middle of the page, where embed 5 fast price reads $4.00 and then $3.00.
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The two full-page captures with this change marked up are free with an account.
Cohere, the last 90 days
Full history- Oct 5, 2026improvedCohere cuts Model Vault Embed pricing 25% with new Embed 5 Fast and Pro tiers · this change
- Oct 1, 2026decreaseCohere cuts Model Vault Small to $3/hr as Embed 5 replaces Embed 4
- Aug 31, 2026packagingCohere adds Parse 5 doc-parsing model, Medium $4/hr and XL $7/hr tiers
- Aug 28, 2026packagingCohere adds Parse 5 to Model Vault with Medium and XL tiered pricing
Across AI & Machine Learning in the same window
All AI & Machine Learning changes- OpenAIOct 5OpenAI API halves GPT-6.1 Sol cached input price to $0.10 per 1M tokens
- Together AIOct 5Together AI adds Tev1 4B Experimental at $0.04 input with free output
- AnthropicSep 28Anthropic API: Opus 5.5 launches, replaces Opus 5 as flagship
- GoogleSep 7Google Workspace: promo discount cut from 50% to 30%/20% off
- MetabaseAug 24Metabase quietly reveals Enterprise-only paid air-gapped deployment option
Questions about this change
Did Cohere raise prices in October 2026?
No — prices went down. Between Sep 28, 2026 and Oct 5, 2026 Cohere's pricing page showed 1 price cut: Embed 5 Fast: $4.00 → $3.00 (−25%).
What changed on Cohere's pricing page between Sep 28, 2026 and Oct 5, 2026?
Embed 5 Pro feature: No Embed 5 Pro model tier → Embed 5 Pro model tier, added; Embed 5 Fast price: $4.00 → $3.00 (−25%). Pulse compared the captures it took on Sep 28, 2026 and Oct 5, 2026; the before/after table above lists each item as written on the page.
How often does Cohere change its pricing?
Pulse recorded 3 other pricing-page changes for Cohere in the 90 days before this one; the previous change was "Cohere cuts Model Vault Small to $3/hr as Embed 5 replaces Embed 4" on Oct 1, 2026; Cohere has been tracked since 2024-12-01.