ChartMogul Increases Free Plan Eligibility Threshold from $10k MRR to $120K ARR, Significantly Raising Qualification Requirements
What happened
Between the Jul 1, 2024 and Oct 1, 2024 captures of ChartMogul's pricing page, Pulse recorded 4 changes: Free plan eligibility threshold increased from $10k MRR to $120K ARR (12x increase in qualification threshold); Benchmarks feature added to all plans (Free, Pro, Enterprise) - allows comparison with SaaS performance benchmarks; Scale plan renamed to Pro; Volume plan renamed to Enterprise. Pulse files it as a packaging change (freemium change, feature added, plan renamed) with an upward direction. Pulse's latest capture (Oct 5, 2026) lists Starter at $57, Pro at $99, Enterprise at $1,658.33 and CRM Pro Seat at $39.
ChartMogul's previous recorded change was "ChartMogul Enhances Data Import with New Segment, HubSpot, and Intercom Integrations" (Q2 2024). ChartMogul has been tracked since 2023-11-14.
In the same window Stripe and Recurly also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · Free tierChanged$10k MRR$120K ARR
- Pro, Enterprise · FeatureAddedNo Benchmarks featureBenchmarks feature
- Pro · PlanRenamedScale planPro
- Enterprise · PlanRenamedVolume planEnterprise
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Free tier | $10k MRR | $120K ARR | Changed |
| Pro, Enterprise | Feature | No Benchmarks feature | Benchmarks feature | Added |
| Pro | Plan | Scale plan | Pro | Renamed |
| Enterprise | Plan | Volume plan | Enterprise | Renamed |
Values as written on ChartMogul's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of ChartMogul's pricing page (chartmogul.com) from Jul 1, 2024 and Oct 1, 2024; the change is marked on the page, where "$10k MRR" becomes "$120K ARR".
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The two full-page captures with this change marked up are free with an account.
ChartMogul, the last 90 days
Full history- Mar 16, 2026improvedChartMogul Pro plan expands billing sources from 3 to 5
- Mar 3, 2026increaseChartMogul expands Pro plan ARR cap from $500k to $10M, adds CRM seats
- Q1 2025packagingChartMogul Reduces Pro Plan Advanced Destinations Limit from 2 to 1, Impacting Data Integration Options
- Q3 2024packagingChartMogul Increases Free Plan Eligibility Threshold from $10k MRR to $120K ARR, Significantly Raising Qualification Requirements · this change
- Q2 2024improvedChartMogul Enhances Data Import with New Segment, HubSpot, and Intercom Integrations
Across Data & Analytics in the same window
All Data & Analytics changes- StripeJan 12Stripe Simplifies Climate Orders Pricing to Single 3% Rate, Removes Climate Commitments Add-On
- RecurlyJan 12Recurly Restructures Pricing Model to Simplify Offerings for Mid-Market and Startups
- StripeJan 12Stripe Introduces Dispute Prevention Tools with Visa and Mastercard Integration for Enhanced Chargeback Management
- StripeJan 12Stripe Expands Tax Collection to 90+ Countries, Enhances Global Compliance and Revenue Opportunities
- StripeJan 12Stripe Introduces New Instant Bank Payments Pricing Tier at 2.6% + 30¢ per Charge, Separate from Card Payments
Questions about this change
Did ChartMogul raise prices in October 2024?
No list-price increase was recorded between Jul 1, 2024 and Oct 1, 2024. The change Pulse detected was a packaging change: freemium change, feature added, plan renamed.
What changed on ChartMogul's pricing page between Jul 1, 2024 and Oct 1, 2024?
Free tier: $10k MRR → $120K ARR, changed; Pro, Enterprise feature: No Benchmarks feature → Benchmarks feature, added; Pro plan: Scale plan → Pro, renamed; Enterprise plan: Volume plan → Enterprise, renamed. Pulse compared the captures it took on Jul 1, 2024 and Oct 1, 2024; the before/after table above lists each item as written on the page.
How often does ChartMogul change its pricing?
Pulse recorded 1 other pricing-page change for ChartMogul in the 90 days before this one; the previous change was "ChartMogul Enhances Data Import with New Segment, HubSpot, and Intercom Integrations" in Q2 2024; ChartMogul has been tracked since 2023-11-14.