Chargebee rebrands Retention as Growth, replaces paid plan with free Starter
What happened
Between the Apr 13, 2026 and Apr 20, 2026 captures of Chargebee's pricing page, Pulse recorded one change: Retention product rebranded as Growth. Performance plan (USD 250/mo, 50-149 sessions) replaced by free Starter plan ($0) and Enterprise at Scalable Custom Pricing. Product tab and tab labels updated throughout. Pulse files it as a packaging change (package change) with a neutral direction. Pulse's latest capture (Aug 31, 2026) lists Performance at $599.
Chargebee's previous recorded change was "Chargebee Restructures Pricing: Performance and Enterprise Plans Moved Behind 'Compare Our Plans' Link, Only Starter Plan Visible by Default" (Q3 2025). Before that Pulse recorded "Chargebee Removes Quotes Feature from Performance Plan, Impacting Subscription Management Options" (Q1 2025), "Chargebee Removes Retention Essential Plan, Impacting $250/mo Offering for 50 Sessions" (Q2 2024) and "Chargebee Renames Enterprise Plan Feature from 'On-demand Discounting' to 'Manual Discounts'" (Q1 2024). Chargebee has been tracked since 2023-11-14.
In the same window 2Checkout, Stripe and Braintreepayments also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Performance, Starter, Enterprise · PackagingPackage change
Retention product rebranded as Growth. Performance plan (USD 250/mo, 50-149 sessions) replaced by free Starter plan ($0) and Enterprise at Scalable Custom Pricing. Product tab and tab labels updated throughout.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Performance, Starter, Enterprise | Packaging | Retention product rebranded as Growth. Performance plan (USD 250/mo, 50-149 sessions) replaced by free Starter plan ($0) and Enterprise at Scalable Custom Pricing. Product tab and tab labels updated throughout. | Package change | |
Values as written on Chargebee's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Chargebee's pricing page (chargebee.com) from Apr 13, 2026 and Apr 20, 2026; the change is marked near the top of the page.
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Chargebee, pricing history
Full history- Aug 31, 2026packagingChargebee: Enterprise Plus renamed; 3 features moved to paid add-ons
- Jul 13, 2026packagingChargebee: Retention product renamed to Growth
- May 25, 2026packagingChargebee scrubs feature comparison table from pricing page
- Apr 20, 2026packagingChargebee rebrands Retention as Growth, replaces paid plan with free Starter · this change
- Q3 2025packagingChargebee Restructures Pricing: Performance and Enterprise Plans Moved Behind 'Compare Our Plans' Link, Only Starter Plan Visible by Default
- Q1 2025packagingChargebee Removes Quotes Feature from Performance Plan, Impacting Subscription Management Options
- Q2 2024packagingChargebee Removes Retention Essential Plan, Impacting $250/mo Offering for 50 Sessions
- Q1 2024improvedChargebee Renames Enterprise Plan Feature from 'On-demand Discounting' to 'Manual Discounts'
- Dec 2023decreaseChargebee Reduces Retention Performance Plan Price by 15% to $850/mo, Enhancing Affordability for Customers
Across Finance & Accounting in the same window
All Finance & Accounting changes- 2CheckoutApr 132Checkout cuts flat fees and switches from USD to EUR billing
- StripeMar 2Stripe refreshes terminal lineup: S700 cut 14%, adds S710 and cellular plan
- BraintreepaymentsJan 21Braintreepayments Increases Standard Merchant Transaction Rate to 2.89% + $0.29, Introduces Chargeback Protection Tools
Questions about this change
Did Chargebee raise prices in April 2026?
No list-price increase was recorded between Apr 13, 2026 and Apr 20, 2026. The change Pulse detected was a packaging change: package change.
What changed on Chargebee's pricing page between Apr 13, 2026 and Apr 20, 2026?
Retention product rebranded as Growth. Performance plan (USD 250/mo, 50-149 sessions) replaced by free Starter plan ($0) and Enterprise at Scalable Custom Pricing. Product tab and tab labels updated throughout. Pulse compared the captures it took on Apr 13, 2026 and Apr 20, 2026; the before/after table above lists each item as written on the page.
How often does Chargebee change its pricing?
Pulse recorded 0 other pricing-page changes for Chargebee in the 90 days before this one; the previous change was "Chargebee Restructures Pricing: Performance and Enterprise Plans Moved Behind 'Compare Our Plans' Link, Only Starter Plan Visible by Default" in Q3 2025; Chargebee has been tracked since 2023-11-14.