BrowserStack App rebrands Private Devices as Custom Device Lab
What happened
Between the Dec 29, 2025 and Mar 30, 2026 captures of BrowserStack's pricing page, Pulse recorded one change: Enterprise optional add-on renamed from 'Private Devices' to 'Custom Device Lab' on App Live pricing page. Both refer to exclusive devices for custom testing needs at additional cost. Pulse files it as a packaging change (add-on change) with a neutral direction. Pulse's latest capture (Oct 5, 2026) lists Freelancer at $12.5, Individual at $39, Team at $150 and Team Pro at $249.
It lands 88 days after BrowserStack's previous change, "Browserstack App Removes Chat and Phone Support from Individual and Team Plans, Now Offering Only 24/7 Email Support" (Jan 13, 2026). BrowserStack has been tracked since 2023-11-14.
In the same window Lambdatest, Cypress.io and SmartBear also changed their Software Development & Testing pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Enterprise · Add-onRewordedPrivate DevicesCustom Device Lab
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Enterprise | Add-on | Private Devices | Custom Device Lab | Reworded |
Values as written on BrowserStack's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of BrowserStack's pricing page (browserstack.com) from Dec 29, 2025 and Mar 30, 2026; the change is marked near the top of the page, where "Private Devices" becomes "Custom Device Lab".
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The two full-page captures with this change marked up are free with an account.
BrowserStack, the last 90 days
Full history- Oct 5, 2026improvedBrowserstack App expands its real iOS & Android device cloud to 35,000+ devices
- May 12, 2026packagingBrowserstack App renames Freelancer Plan section to Other Plans
- Apr 11, 2026packagingBrowserStack App rebrands Private Devices as Custom Device Lab · this change
- Jan 13, 2026packagingBrowserstack App Removes Chat and Phone Support from Individual and Team Plans, Now Offering Only 24/7 Email Support
Across Software Development & Testing in the same window
All Software Development & Testing changesQuestions about this change
Did BrowserStack raise prices in March 2026?
No list-price increase was recorded between Dec 29, 2025 and Mar 30, 2026. The change Pulse detected was a packaging change: add-on change.
What changed on BrowserStack's pricing page between Dec 29, 2025 and Mar 30, 2026?
Enterprise add-on: Private Devices → Custom Device Lab, reworded. Pulse compared the captures it took on Dec 29, 2025 and Mar 30, 2026; the before/after table above lists each item as written on the page.
How often does BrowserStack change its pricing?
Pulse recorded 1 other pricing-page change for BrowserStack in the 90 days before this one; the previous change was "Browserstack App Removes Chat and Phone Support from Individual and Team Plans, Now Offering Only 24/7 Email Support" on Jan 13, 2026; BrowserStack has been tracked since 2023-11-14.