Boulevard hikes Essentials to $143/mo, doubles free texts and storage
What happened
Between the Sep 7, 2026 and Sep 14, 2026 captures of Boulevard's pricing page, Pulse recorded 2 changes: Essentials plan price rose from $140/mo to $143/mo per location, and its promotional "Normally $176" reference price and discount asterisk were removed. Premier and Prestige keep their summer-promo pricing display unchanged; Essentials plan's bundled allowances increased: free texts 100 to 250/mo, free email blasts 500 to 1,000/mo, storage 25GB to 50GB. The headcount bullet was reworded from "Up. In detail: Essentials plan's bundled allowances increased: free texts 100 to 250/mo, free email blasts 500 to 1,000/mo, storage 25GB to 50GB. The headcount bullet was reworded from "Up to 5 professionals" to "Up to 5 providers (bookable calendars)" (count unchanged). Pulse files it as a pricing change (limit increase, price increase) with an upward direction. Pulse's latest capture (Oct 5, 2026) lists Essentials at $143, Premier at $234 and Prestige at $328.
This is the first pricing-page change Pulse has recorded for Boulevard. Boulevard has been tracked since 2026-06-23.
In the same window Holded, Threecolts, Shippo, Tatsoft and Smokeball also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Essentials · Limit−100%5001
- Essentials · Price—$140/mo$143/mo per location
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Essentials | Limit | 500 | 1 | −100% |
| Essentials | Price | $140/mo | $143/mo per location | — |
Values as written on Boulevard's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Boulevard's pricing page (www.joinblvd.com) from Sep 7, 2026 and Sep 14, 2026; the change is marked near the top of the page, where essentials price reads $140/mo and then $143/mo per location.
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The two full-page captures with this change marked up are free with an account.
Boulevard, pricing history
Full history- Oct 5, 2026packagingBoulevard plan taglines now spell out single vs. multi-location scope
- Sep 14, 2026improvedBoulevard hikes Essentials to $143/mo, doubles free texts and storage · this change
Across Business Operations in the same window
All Business Operations changes- HoldedOct 19Holded adds daily API request limits to plans and custom SMTP domains
- ThreecoltsOct 19Threecolts includes AI Operator agentic assistant in every plan
- ShippoOct 19Shippo Pro adds pick lists and scan-to-print for faster pick and pack
- TatsoftOct 19Tatsoft: New 'Start free' section: Designer unlimited, Runtime 4 hours per session, and perpetual free Community…
- SmokeballOct 19Smokeball renames 'Staff billing' to 'Split billing' in plan comparison
Questions about this change
Did Boulevard raise prices in September 2026?
Yes. Pulse captured Boulevard's pricing page on Sep 7, 2026 and again on Sep 14, 2026 and recorded 1 price increase: Essentials: $140/mo → $143/mo per location.
What changed on Boulevard's pricing page between Sep 7, 2026 and Sep 14, 2026?
Essentials limit: 500 → 1 (−100%); Essentials price: $140/mo → $143/mo per location. Pulse compared the captures it took on Sep 7, 2026 and Sep 14, 2026; the before/after table above lists each item as written on the page.
How often does Boulevard change its pricing?
Pulse recorded 0 other pricing-page changes for Boulevard in the 90 days before this one; Boulevard has been tracked since 2026-06-23.