Bird pivots to email-first pricing, drops multi-channel PAYG rates
What happened
Between the Jun 22, 2026 and Jun 29, 2026 captures of Bird's pricing page, Pulse recorded 2 changes: Bird overhauled pricing from Pay-as-you-go/Bundle/Enterprise (multi-channel) to Free/Startup/Growth/Enterprise (email-first). New email volume tiers: Free $0/1K emails, Startup from $15/mo, Growth from $80/mo up to 2.5M emails; Multi-channel PAYG pricing tables removed: SMS, WhatsApp, Voice, RCS, Push, Numbers, and Flow Invocations no longer have published rates. Now listed as 'More channels. Coming soon.' teasers only. Pulse files it as a packaging change (package change, feature removed) with a downward direction. Pulse's latest capture (Oct 19, 2026) lists Startup at $15, Growth at $250 and Scale at $1,000.
This is the first pricing-page change Pulse has recorded for Bird. Bird has been tracked since 2026-05-15.
In the same window Jump, Relay, Bolt and Windsurf also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Startup, Growth · PackagingChanged$80/mo up2.5M emails
- Multi-channel PAYG · FeatureRemoved
BeforeMulti-channel PAYG pricing tables
AfterNot listed
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Startup, Growth | Packaging | $80/mo up | 2.5M emails | Changed |
| Multi-channel PAYG | Feature | Multi-channel PAYG pricing tables | Not listed | Removed |
Values as written on Bird's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Bird's pricing page (bird.com) from Jun 22, 2026 and Jun 29, 2026; the change is marked near the top of the page, where "$80/mo up" becomes "2.5M emails".
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The two full-page captures with this change marked up are free with an account.
Bird, pricing history
Full history- Oct 19, 2026packagingBird moves to wallet billing; Apple Messages $100/mo, Email from $15/mo
- Oct 5, 2026decreaseBird halves US local phone number monthly rental from $1.00 to $0.50
- Sep 28, 2026packagingBird pulls Push and RCS from Pay as you go, moves them to private beta
- Jun 29, 2026packagingBird pivots to email-first pricing, drops multi-channel PAYG rates · this change
Across CRM in the same window
All CRM changes- JumpJun 29Jump rebuilds pricing into modular Core + Add-ons at $100/advisor/mo
- RelayJun 17Relay overhauls pricing page messaging to spotlight simplicity
- BoltJun 16Bolt extends free domain offer deadline to June 19 for Pro and Teams
- WindsurfJun 10Windsurf Teams pricing shifts to base fee plus per-seat model
Questions about this change
Did Bird raise prices in June 2026?
No list-price increase was recorded between Jun 22, 2026 and Jun 29, 2026. The change Pulse detected was a packaging change: package change, feature removed.
What changed on Bird's pricing page between Jun 22, 2026 and Jun 29, 2026?
Startup, Growth packaging: $80/mo up → 2.5M emails, changed; Multi-channel PAYG feature: Multi-channel PAYG pricing tables → Not listed, removed. Pulse compared the captures it took on Jun 22, 2026 and Jun 29, 2026; the before/after table above lists each item as written on the page.
How often does Bird change its pricing?
Pulse recorded 0 other pricing-page changes for Bird in the 90 days before this one; Bird has been tracked since 2026-05-15.