Balena adds $49/user custom fleet roles across all paid plans
What happened
Between the Oct 19, 2026 and Oct 26, 2026 captures of Balena's pricing page, Pulse recorded 2 changes: Added 'Custom fleet roles' feature to the Prototype, Pilot and Production plans; Added a 'Custom' additional-user role (custom roles with granular permissions for fleets) at $49/user/month. Pulse files it as a packaging change (feature added, new add-on) with an upward direction. Pulse's latest capture (Oct 28, 2026) lists Prototype at $143.33, Pilot at $299, Production at $1,299, Additional User: Operator at $29 and Additional User: Developer at $49.
It lands 22 days after Balena's previous change, "Balena adds $0 Free plan with 10 devices, drops Enterprise tier card" (Oct 5, 2026). Balena has been tracked since 2026-07-15.
In the same window Docker, Microsoft and Google also changed their Cloud & DevOps pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Prototype, Pilot, Production · FeatureAdded
BeforeNo 'Custom fleet roles' feature
After'Custom fleet roles' feature
- — · Add-onAdded
BeforeNo 'Custom' additional-user role
After'Custom' additional-user role
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Prototype, Pilot, Production | Feature | No 'Custom fleet roles' feature | 'Custom fleet roles' feature | Added |
| — | Add-on | No 'Custom' additional-user role | 'Custom' additional-user role | Added |
Values as written on Balena's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Balena's pricing page (www.balena.io) from Oct 19, 2026 and Oct 26, 2026; the change is marked near the top of the page, where 'Custom fleet roles' feature now appears.
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Balena, the last 90 days
Full history- Oct 26, 2026improvedBalena adds $49/user custom fleet roles across all paid plans · this change
- Oct 5, 2026packagingBalena adds $0 Free plan with 10 devices, drops Enterprise tier card
Across Cloud & DevOps in the same window
All Cloud & DevOps changesQuestions about this change
Did Balena raise prices in October 2026?
No list-price increase was recorded between Oct 19, 2026 and Oct 26, 2026. The change Pulse detected was a packaging change: feature added, new add-on.
What changed on Balena's pricing page between Oct 19, 2026 and Oct 26, 2026?
Prototype, Pilot, Production feature: No 'Custom fleet roles' feature → 'Custom fleet roles' feature, added; add-on: No 'Custom' additional-user role → 'Custom' additional-user role, added. Pulse compared the captures it took on Oct 19, 2026 and Oct 26, 2026; the before/after table above lists each item as written on the page.
How often does Balena change its pricing?
Pulse recorded 1 other pricing-page change for Balena in the 90 days before this one; the previous change was "Balena adds $0 Free plan with 10 devices, drops Enterprise tier card" on Oct 5, 2026; Balena has been tracked since 2026-07-15.