Aurum renames "Atividades predefinidas" row to "Workflows" in comparison table
What happened
Between the Sep 28, 2026 and Oct 5, 2026 captures of Aurum's pricing page, Pulse recorded one change: Comparison table row 'Atividades predefinidas' renamed to 'Workflows'; plan availability marks unchanged. Pulse files it as a product change (positioning) with a neutral direction. The current page lists Up at BRL 209, Smart at BRL 379, Company at BRL 689 and VIP at BRL 1,249.
It lands 28 days after Aurum's previous change, "Aurum: Mês da Advocacia 30% OFF promo ended, prices reset higher" (Sep 7, 2026). Before that Pulse recorded "Aurum: reference price hikes inflate discount badges, net price unchanged" (Aug 31, 2026), "Aurum: 30% OFF "Mês da Advocacia" promo on Up/Smart/Company/Vip plans" (Aug 17, 2026) and "Aurum quantifies kanban board limits: 2 to 5 boards by plan tier" (Jul 20, 2026). Aurum has been tracked since 2026-03-20.
In the same window CaseFleet, Casemark, Actionstep and Advbox also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · PositioningRenamed
BeforeComparison table row 'Atividades predefinidas'
After'Workflows'
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Positioning | Comparison table row 'Atividades predefinidas' | 'Workflows' | Renamed |
Values as written on Aurum's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Aurum's pricing page (www.aurum.com.br) from Sep 28, 2026 and Oct 5, 2026; the change is marked around the middle of the page, where "Comparison table row 'Atividades predefinidas'" becomes "'Workflows'".
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The two full-page captures with this change marked up are free with an account.
Aurum, the last 90 days
Full history- Oct 5, 2026packagingAurum renames "Atividades predefinidas" row to "Workflows" in comparison table · this change
- Sep 7, 2026packagingAurum: Mês da Advocacia 30% OFF promo ended, prices reset higher
- Aug 31, 2026packagingAurum: reference price hikes inflate discount badges, net price unchanged
- Aug 17, 2026packagingAurum: 30% OFF "Mês da Advocacia" promo on Up/Smart/Company/Vip plans
- Jul 20, 2026improvedAurum quantifies kanban board limits: 2 to 5 boards by plan tier
Across Business Operations in the same window
All Business Operations changes- CaseFleetOct 5CaseFleet drops 3,000 free OCR pages and 3 media hours from plan table
- CasemarkSep 14Casemark overhauls AI usage billing, reveals $200/user BAA pricing
- ActionstepAug 24Actionstep launches Acumen embedded analytics add-on with AI insights
- AdvboxJul 27ADVBOX: DJEN term quota increased for Banca Max & Elite
Questions about this change
Did Aurum raise prices in October 2026?
No list-price increase was recorded between Sep 28, 2026 and Oct 5, 2026. The change Pulse detected was a product change: positioning.
What changed on Aurum's pricing page between Sep 28, 2026 and Oct 5, 2026?
Positioning: Comparison table row 'Atividades predefinidas' → 'Workflows', renamed. Pulse compared the captures it took on Sep 28, 2026 and Oct 5, 2026; the before/after table above lists each item as written on the page.
How often does Aurum change its pricing?
Pulse recorded 4 other pricing-page changes for Aurum in the 90 days before this one; the previous change was "Aurum: Mês da Advocacia 30% OFF promo ended, prices reset higher" on Sep 7, 2026; Aurum has been tracked since 2026-03-20.