Aurum: reference price hikes inflate discount badges, net price unchanged
What happened
Between the Aug 24, 2026 and Aug 31, 2026 captures of Aurum's pricing page, Pulse recorded one change: advertised annual savings badge roughly doubled on up (R$452→R$896), smart (R$792→R$1.580), company (R$1.388→R$2.768) and vip (R$2.480→R$4.964) via a higher crossed-out reference price; the actual price charged is unchanged. In detail: Advertised annual 'economize' savings roughly doubled on all four paid tiers (up R$452→R$896, smart R$792→R$1.580, company R$1.388→R$2.768, vip R$2.480→R$4.964) via a higher reference/list price; the actual discounted price charged is unchanged. Pulse files it as a pricing change (discount change) with a neutral direction. Pulse's latest capture (Oct 5, 2026) lists Up at BRL 209, Smart at BRL 379, Company at BRL 689 and VIP at BRL 1,249.
It lands 14 days after Aurum's previous change, "Aurum: 30% OFF "Mês da Advocacia" promo on Up/Smart/Company/Vip plans" (Aug 17, 2026). Before that Pulse recorded "Aurum quantifies kanban board limits: 2 to 5 boards by plan tier" (Jul 20, 2026). Aurum has been tracked since 2026-03-20.
In the same window Actionstep, Casemark, Advbox and CaseFleet also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Up, Smart, Company · DiscountDiscount change
Advertised annual 'economize' savings roughly doubled on all four paid tiers (up R$452→R$896, smart R$792→R$1.580, company R$1.388→R$2.768, vip R$2.480→R$4.964) via a higher reference/list price; the actual discounted price charged is unchanged.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Up, Smart, Company | Discount | Advertised annual 'economize' savings roughly doubled on all four paid tiers (up R$452→R$896, smart R$792→R$1.580, company R$1.388→R$2.768, vip R$2.480→R$4.964) via a higher reference/list price; the actual discounted price charged is unchanged. | Discount change | |
Values as written on Aurum's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Aurum's pricing page (www.aurum.com.br) from Aug 24, 2026 and Aug 31, 2026; the change is marked near the top of the page.
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Aurum, the last 90 days
Full history- Oct 5, 2026packagingAurum renames "Atividades predefinidas" row to "Workflows" in comparison table
- Sep 7, 2026packagingAurum: Mês da Advocacia 30% OFF promo ended, prices reset higher
- Aug 31, 2026packagingAurum: reference price hikes inflate discount badges, net price unchanged · this change
- Aug 17, 2026packagingAurum: 30% OFF "Mês da Advocacia" promo on Up/Smart/Company/Vip plans
- Jul 20, 2026improvedAurum quantifies kanban board limits: 2 to 5 boards by plan tier
Across Business Operations in the same window
All Business Operations changes- ActionstepAug 24Actionstep launches Acumen embedded analytics add-on with AI insights
- CasemarkAug 17CaseMark: Pro plan legal agent skills library expanded (800+ → 880+)
- AdvboxJul 27ADVBOX: DJEN term quota increased for Banca Max & Elite
- CaseFleetJul 20CaseFleet renames AI feature to Casey AI assistant — no price or capability c...
Questions about this change
Did Aurum raise prices in August 2026?
No list-price increase was recorded between Aug 24, 2026 and Aug 31, 2026. The change Pulse detected was a pricing change: discount change.
What changed on Aurum's pricing page between Aug 24, 2026 and Aug 31, 2026?
Advertised annual 'economize' savings roughly doubled on all four paid tiers (up R$452→R$896, smart R$792→R$1.580, company R$1.388→R$2.768, vip R$2.480→R$4.964) via a higher reference/list price; the actual discounted price charged is unchanged. Pulse compared the captures it took on Aug 24, 2026 and Aug 31, 2026; the before/after table above lists each item as written on the page.
How often does Aurum change its pricing?
Pulse recorded 2 other pricing-page changes for Aurum in the 90 days before this one; the previous change was "Aurum: 30% OFF "Mês da Advocacia" promo on Up/Smart/Company/Vip plans" on Aug 17, 2026; Aurum has been tracked since 2026-03-20.