Aurum: reference price hikes inflate discount badges, net price unchanged
advertised annual savings badge roughly doubled on up (R$452→R$896), smart (R$792→R$1.580), company (R$1.388→R$2.768) and vip (R$2.480→R$4.964) via a higher crossed-out reference price; the actual price charged is unchanged.
What changed
Advertised annual 'economize' savings roughly doubled on all four paid tiers (up R$452→R$896, smart R$792→R$1.580, company R$1.388→R$2.768, vip R$2.480→R$4.964) via a higher reference/list price; the actual discounted price charged is unchanged.
Before and after
Aug 24, 2026 vs Aug 31, 2026Advertised annual 'economize' savings roughly doubled on all four paid tiers (up R$452→R$896, smart R$792→R$1.580, company R$1.388→R$2.768, vip R$2.480→R$4.964) via a higher reference/list price; the actual discounted price charged is unchanged.
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