Adyen Expands Affirm Payment Method to Canada and UK While Discontinuing Amazon Pay and Shifting Alipay Availability to Europe
What happened
Between the Apr 1, 2025 and Jul 6, 2025 captures of Adyen's pricing page, Pulse recorded 3 changes: Alipay and Alipay+ geographic availability shifted from English-speaking markets (New Zealand, Australia, United States, Thailand, Switzerland) to European markets (Poland, Norway, Lithuania, Latvia, Italy, Ireland, Estonia, Czech Republic); Amazon Pay discontinued - marked as 'no longer available' on pricing page; Affirm payment method expanded to Canada and United Kingdom with explicit pricing: US 4.49% + $0.30, Canada 4.49% + C$0.30. Pulse files it as a product change (feature change, feature removed, feature added) with a downward direction. Pulse's latest capture (Jul 6, 2026) lists Pay as you go at $0.13 per transaction (processing fee) + 0.6% per card transaction (Interchange++).
Adyen's previous recorded change was "Adyen Expands American Express Coverage to Brazil, UAE, Australia, New Zealand, Mexico, Austria, and Belgium" (Q4 2024). Before that Pulse recorded "Adyen Restructures Interchange Pricing Model to 'Interchange+ + 0.60%' for All Card-Based Payment Methods" (Q1 2024) and "Adyen Discontinues Giropay Payment Method, Impacting Payment Options for Customers" (Dec 2023). Adyen has been tracked since 2023-11-14.
In the same window Stripe and SumUp also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · FeatureFeature change
Alipay and Alipay+ geographic availability shifted from English-speaking markets (New Zealand, Australia, United States, Thailand, Switzerland) to European markets (Poland, Norway, Lithuania, Latvia, Italy, Ireland, Estonia, Czech Republic)
- — · FeatureRemoved- markedNo - marked
- — · FeatureFeature added
Affirm payment method expanded to Canada and United Kingdom with explicit pricing: US 4.49% + $0.30, Canada 4.49% + C$0.30
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | Alipay and Alipay+ geographic availability shifted from English-speaking markets (New Zealand, Australia, United States, Thailand, Switzerland) to European markets (Poland, Norway, Lithuania, Latvia, Italy, Ireland, Estonia, Czech Republic) | Feature change | |
| — | Feature | - marked | No - marked | Removed |
| — | Feature | Affirm payment method expanded to Canada and United Kingdom with explicit pricing: US 4.49% + $0.30, Canada 4.49% + C$0.30 | Feature added | |
Values as written on Adyen's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Adyen's pricing page (adyen.com) from Apr 1, 2025 and Jul 6, 2025; the change is marked on the page, where the - marked no longer appears.
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Adyen, pricing history
Full history- Week 3, 2026improvedAdyen expands India payments with RuPay and UPI support
- Jan 10, 2026increaseAdyen Increases DOKU VA Payment Method Fee by 5.9% to IDR 9,000.00
- Week 1, 2026improvedAdyen Expands Amex and Google Pay to Mexico, Drops Cyprus
- Q2 2025improvedAdyen Expands Affirm Payment Method to Canada and UK While Discontinuing Amazon Pay and Shifting Alipay Availability to Europe · this change
- Q4 2024improvedAdyen Expands American Express Coverage to Brazil, UAE, Australia, New Zealand, Mexico, Austria, and Belgium
- Q1 2024packagingAdyen Restructures Interchange Pricing Model to 'Interchange+ + 0.60%' for All Card-Based Payment Methods
- Dec 2023improvedAdyen Discontinues Giropay Payment Method, Impacting Payment Options for Customers
Across Finance & Accounting in the same window
All Finance & Accounting changes- StripeOct 19Stripe Data Pipeline adds Postgres database sync tier
- StripeOct 14Stripe Data Pipeline adds real-time Postgres sync at $0.0025 per row
- SumUpOct 12SumUp drops Payments Plus 7-day free trial, pushes £3,000+ fee cuts
- StripeOct 5Stripe adds card cashback to Treasury, launches $329 Reader T600
- StripeOct 1Stripe adds $329 Reader T600 to Terminal lineup, revamps Treasury perks
Questions about this change
Did Adyen raise prices in July 2025?
No list-price increase was recorded between Apr 1, 2025 and Jul 6, 2025. The change Pulse detected was a product change: feature change, feature removed, feature added.
What changed on Adyen's pricing page between Apr 1, 2025 and Jul 6, 2025?
Alipay and Alipay+ geographic availability shifted from English-speaking markets (New Zealand, Australia, United States, Thailand, Switzerland) to European markets (Poland, Norway, Lithuania, Latvia, Italy, Ireland, Estonia, Czech Republic); feature: - marked → No - marked, removed; Affirm payment method expanded to Canada and United Kingdom with explicit pricing: US 4.49% + $0.30, Canada 4.49% + C$0.30. Pulse compared the captures it took on Apr 1, 2025 and Jul 6, 2025; the before/after table above lists each item as written on the page.
How often does Adyen change its pricing?
Pulse recorded 0 other pricing-page changes for Adyen in the 90 days before this one; the previous change was "Adyen Expands American Express Coverage to Brazil, UAE, Australia, New Zealand, Mexico, Austria, and Belgium" in Q4 2024; Adyen has been tracked since 2023-11-14.