Adyen Expands Affirm Payment Method to Canada and UK While Discontinuing Amazon Pay and Shifting Alipay Availability to Europe
What happened
Between the Apr 1, 2025 and Jul 6, 2025 captures of Adyen's pricing page, Pulse recorded 3 changes: Alipay and Alipay+ geographic availability shifted from English-speaking markets (New Zealand, Australia, United States, Thailand, Switzerland) to European markets (Poland, Norway, Lithuania, Latvia, Italy, Ireland, Estonia, Czech Republic); Amazon Pay discontinued - marked as 'no longer available' on pricing page; Affirm payment method expanded to Canada and United Kingdom with explicit pricing: US 4.49% + $0.30, Canada 4.49% + C$0.30. Pulse files it as a product change (feature change, feature removed, feature added). Pulse's latest capture (Nov 9, 2026) lists Pay as you go at $0.13 per transaction (processing fee) + 0.6% per card transaction (Interchange++).
Adyen's previous recorded change was "Adyen Expands American Express Coverage to Brazil, UAE, Australia, New Zealand, Mexico, Austria, and Belgium" (Q4 2024). Before that Pulse recorded "Adyen Restructures Interchange Pricing Model to 'Interchange+ + 0.60%' for All Card-Based Payment Methods" (Q1 2024) and "Adyen Discontinues Giropay Payment Method, Impacting Payment Options for Customers" (Dec 2023). Adyen has been tracked since 2023-11-14.
In the same window PayPal, SumUp, Stripe and Squarespace also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Feature change—Feature
Alipay and Alipay+ geographic availability shifted from English-speaking markets (New Zealand, Australia, United States, Thailand, Switzerland) to European markets (Poland, Norway, Lithuania, Latvia, Italy, Ireland, Estonia, Czech Republic)
- Removed—FeatureAmazon PayNot listed
- Feature added—Feature
Affirm payment method expanded to Canada and United Kingdom with explicit pricing: US 4.49% + $0.30, Canada 4.49% + C$0.30
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | Alipay and Alipay+ geographic availability shifted from English-speaking markets (New Zealand, Australia, United States, Thailand, Switzerland) to European markets (Poland, Norway, Lithuania, Latvia, Italy, Ireland, Estonia, Czech Republic) | Feature change | |
| — | Feature | Amazon Pay | Not listed | Removed |
| — | Feature | Affirm payment method expanded to Canada and United Kingdom with explicit pricing: US 4.49% + $0.30, Canada 4.49% + C$0.30 | Feature added | |
Values as written on Adyen's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Adyen's pricing page (adyen.com) from Apr 1, 2025 and Jul 6, 2025; the change is marked on the page, where the Amazon Pay no longer appears.
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The two full-page captures with this change marked up are free with an account.
Adyen, pricing history
Full history- Week of Jan 5, 2026ImprovementAdyen expands India payments with RuPay and UPI support
- Jan 10, 2026Price increaseAdyen Increases DOKU VA Payment Method Fee by 5.9% to IDR 9,000.00
- Week of Dec 22, 2025ImprovementAdyen Expands Amex and Google Pay to Mexico, Drops Cyprus
- Q2 2025Feature changeAdyen Expands Affirm Payment Method to Canada and UK While Discontinuing Amazon Pay and Shifting Alipay Availability to Europe This change
- Q4 2024ImprovementAdyen Expands American Express Coverage to Brazil, UAE, Australia, New Zealand, Mexico, Austria, and Belgium
- Q1 2024PackagingAdyen Restructures Interchange Pricing Model to 'Interchange+ + 0.60%' for All Card-Based Payment Methods
- Dec 2023ImprovementAdyen Discontinues Giropay Payment Method, Impacting Payment Options for Customers
Across Finance & Accounting in the same window
All Finance & Accounting changes- PayPalNov 9PayPal drops 20.00 CAD inactive account fee for Canadian consumers
- SumUpNov 9SumUp cuts hardware prices up to 45% in new Black Friday sale
- StripeNov 2Stripe scraps $1.50 flat Global Payouts for per-rail fees, adds $15 appeal fee
- SquarespaceNov 2Squarespace redesigns plan cards to show existing AI credit amounts
- SumUpOct 26SumUp drops £100 hardware cashback banner, adds bookings to POS Plus
Questions about this change
Did Adyen raise prices in July 2025?
No list-price increase was recorded between Apr 1, 2025 and Jul 6, 2025. The change Pulse detected was a product change: feature change, feature removed, feature added.
What changed on Adyen's pricing page between Apr 1, 2025 and Jul 6, 2025?
Alipay and Alipay+ geographic availability shifted from English-speaking markets (New Zealand, Australia, United States, Thailand, Switzerland) to European markets (Poland, Norway, Lithuania, Latvia, Italy, Ireland, Estonia, Czech Republic); feature removed: Amazon Pay; Affirm payment method expanded to Canada and United Kingdom with explicit pricing: US 4.49% + $0.30, Canada 4.49% + C$0.30. Pulse compared the captures it took on Apr 1, 2025 and Jul 6, 2025; the before/after table above lists each item as written on the page.
How often does Adyen change its pricing?
Pulse recorded 0 other pricing-page changes for Adyen in the 90 days before this one; the previous change was "Adyen Expands American Express Coverage to Brazil, UAE, Australia, New Zealand, Mexico, Austria, and Belgium" in Q4 2024; Adyen has been tracked since 2023-11-14.