Add 'Skip trial' and 'Get a discount.' for instant conversions.
Potential upside:
This tactic in SaaS monetization accelerates conversions by offering users an incentive to bypass the free trial and purchase a plan immediately. By providing a discount, it taps into users' desire for instant gratification and the fear of missing out, encouraging faster monetization and potentially reducing churn. This approach improves cash flow and can be fine-tuned through experimentation to balance conversion rates with maintaining the perceived value of the product.
Potential downside:
Offering a discount to skip the trial might attract price-sensitive customers who churn after the discount ends, leading to lower long-term customer value and potential devaluation of the product.