Give a steep discount to new users for 1-3 months.

Potential upside:

This tactic is designed to attract and onboard new customers by offering them significant savings during the initial months of their subscription. This approach lowers the barrier to entry, making it easier for potential customers to commit to the service. The extended discount period allows users to experience the full value of the product, increasing the likelihood of long-term retention. Once the discount period ends, customers who have integrated the product into their workflow are more likely to continue with a full-priced subscription, leading to sustained revenue growth.

Potential downside:

A steep introductory discount can set unrealistic price expectations, making it harder to retain customers at full price, and potentially leading to high churn rates when the discount period ends.