Add more freemium restrictions to drive more conversions.

Potential upside:

Increasing restrictions on a freemium plan nudges users toward paid plans by limiting the value they can extract for free, encouraging them to convert to a paid tier for full access.

Potential downside:

Increasing freemium restrictions can frustrate loyal users who may feel forced into a paid plan, leading to negative sentiment, bad reviews, or higher churn from those who refuse to upgrade.