Change how you meter the product usages.

Potential upside:

Altering the way product usage is metered (e.g., per user, per transaction) can optimize pricing based on customer behavior, potentially increasing revenue by aligning with high-usage patterns.

Potential downside:

Changing how product usage is metered might confuse or frustrate existing customers, particularly if they suddenly face higher costs without perceiving increased value, leading to potential churn.