Pricing Experiments

Pricing Experiments

A collection of experiments designed to optimize conversions, ARPU and sales.

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hootsuite

Skip Trial Discount

Offer discount to user to skip a trial and pay right away.

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aftership

Intro Discount

Discount for a fixed amount of time to lower barrier of entry for new customers.

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shopify

Price Anchoring

Psychologically influence users with expensive next to reglar plans.

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evernote

Change Feemium Limits

Incentivize users to upgrade by making plans more restrictive

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canva

Change Minimums

Require minimum number of seats with a plan purchase

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vimeo

Change Pricing Metric

Change the metric used for billing users

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airtable

Swap Plans

Re-bundle your plans with different names and prices

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mailchimp

Change Trial Duration

Double or half your current trial duration.

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slack

Merge Add-on

Put add-on features into tiered plans

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