Events
Roundtables, workshops, and office hour sessions where software leaders and pricing experts share what's actually working.
Upcoming
Nothing on the calendar right now
We run a session every few weeks. Leave your address and you'll get one email the day the next one is scheduled — not a newsletter.
Past events
Office Hours: Taming AI Margins
Live Q&A on keeping AI products profitable, with Ulrik Lehrskov-Schmidt (Willingness To Pay) and Emil from DigitalRoute. Ulrik opens with a framework for spiky value versus spiky cost, then the group works through pricing agentic features on top of token costs, telemetry for new pricing models, seat plus AI pricing, and tracking token usage by customer.
Rob Litterst — PricingSaaS
Office Hours: Selling and Renewing 7-Figure Deals
Live Q&A on structuring and renewing seven-figure enterprise deals, with Ulrik Lehrskov-Schmidt (Willingness To Pay) and Manu Mehra, who leads strategic deal pricing at Databricks. Discount cushions for procurement, credit-based usage contracts, ramped contracts with AI products, and the team it takes to support enterprise deals.
Rob Litterst — PricingSaaS
Office HoursOffice Hours: Monetizing AI Usage
MCPs, unlimited plans, and other sticky questions in AI usage-based pricing.
Ulrik Lehrskov-Schmidt — CEO, Willingness To Pay
Office HoursOffice Hours with Fynn Glover
The 5 pillars of modern pricing architecture and how to ship monetization changes 2 quarters faster.
Fynn Glover — CEO, Schematic
Office HoursManaging AI Margins
How to design fair usage policies, usage-throttles, queuing, and slowdowns for AI features.
Ulrik Lehrskov-Schmidt — CEO, Willingness To Pay
PanelAI in Enterprise SaaS
Leaders from Microsoft, Zoom, and AWS discuss AI monetization in enterprise SaaS.
Mihir Wagle, Kareem El-Muslemany, Akshay Patel — Microsoft, Zoom, AWS
WebinarAnnual vs. Monthly Discounts
B2B SaaS expert Ulrik shares insights on choosing between monthly, annual, and multi-year pricing models.
Ulrik Lehrskov-Schmidt — CEO, Willingness To Pay
WebinarPremium Support
Learn how to leverage premium support to add 10-15% in revenue.
Ulrik Lehrskov-Schmidt — CEO, Willingness To Pay
WebinarCredit Systems (& AI Pricing)
Credit Systems & AI Pricing: How to design, sell, and structure credit-based models.
Ulrik Lehrskov-Schmidt — CEO, Willingness To Pay
WebinarSaaS Pricing Models : Usage, Licenses & Credits
SaaS pricing models explained: flat fee, license, usage-based, credit systems, and more.
Ulrik Lehrskov-Schmidt — CEO, Willingness To Pay
Webinar2025 Pricing Trends
Explore key 2024 SaaS pricing shifts with Ulrik Lehrskov-Schmidt—covering AI’s impact, billing tech, commercial debt, and pricing strategy. Includes live Q&A and takeaways from real SaaS cases.
John Kotowski, Rob Litterst, Ulrik Lehrskov-Schmidt — PricingSaaS & Willingness To Pay