xAI's Super plan adds 1080p video creation and faster replies
xAI's Super plan card now lists two new capabilities: "Create 1080p, 15s videos" and "Lightning-fast replies," added alongside the plan's existing Grok and Cursor feature bullets.
Xai’s pricing page · Change Detected
WHY IT MATTERS
For subscribers, this keeps Super's value climbing without a price increase -- a pattern that's becoming the default move across AI subscription pricing rather than the exception. Watch whether xAI's next change, on its own cadence, finally touches price now that two straight updates have only added capability.
BY THE NUMBERS
- 3 xAI pricing changes in the last 90 days
- Just 19 days after its Oct 13 Grok-plan rebuild
- xAI's 2nd feature-addition update, after Cursor integration on Oct 13
- Feature additions were 23.1% of all 2,359 pricing moves tracked in the last 180 days
THEIR RATIONALE
xAI hasn't published a rationale for the add, but the timing fits its recent cadence: this is its second feature-only update in a row, coming just 19 days after it rebuilt the Grok plan lineup and added Cursor integration -- a tighter gap than its roughly 38-day average between changes. Rather than opening a new tier, xAI is loading more capability into the existing Super card, which suggests it's using feature bundling to keep the plan's value climbing without touching price.
THE SIGNAL
Feature additions, not price moves, are how most pricing pages are changing right now -- they accounted for 23.1% of the 2,359 pricing changes tracked across the index in the last 180 days, the single most common type of move. xAI's peers are working the same lever this week: Granola added voice typing across its plans and OpenAI is giving Pro users up to $500 a month in API credits, neither touching price either.
IN CONTEXT
This is xAI's second feature-bump in a row and its fastest turnaround yet: just 19 days after it rebuilt the Grok plan lineup and added Cursor integration, the Super card is picking up two more bullets rather than a new tier or price point. That's a shift from August, when xAI boosted SuperGrok's included model tier without touching the surrounding feature list. Feature additions are the most common type of pricing-page move across the index right now, and xAI's peers have been just as busy this week, with Granola adding voice typing across its plans and OpenAI tacking up to $500 a month in API credits onto its Pro plan. None of these changed a price; like xAI, they're all stacking more into the plans customers already pay for.