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SSynthesia
Synthesia
PACKAGING CHANGE

Synthesia moved to a credit-based pricing model

By , Co-founder, PricingSaaS

Published

Synthesia switched to credit-based pricing and cut its free plan's monthly allowance.

See before and after

Synthesia’s pricing page · Change detected

What changed

Synthesia rebuilt its pricing around credits: the former Creator plan is now called Pro, with selectable credit-volume tiers and per-minute credit rates shown on each one, plus a new per-learner Roleplay seat add-on available on any plan. On the free Basic plan, the monthly credit allowance was cut 58%, from 1,200 to 500, according to Synthesia's pricing page as of Oct 2, 2026.

On Pro, the yearly credit allotment rose from 44,000 to 72,000 credits, per Synthesia's pricing page as of Oct 2, 2026.

Why it matters

For teams that currently use Synthesia's free Basic tier to trial AI video before buying, the credit cut shrinks how much they can test before hitting a paywall — a signal worth watching if your own freemium tier doubles as a sales funnel. Swapping flat per-plan allowances for selectable credit tiers and per-minute rates also pushes usage accounting onto the buyer: budgeting now requires estimating how many minutes of video, dubbing or Roleplay seats a team will actually burn each month, rather than reading a single number off a plan card.

Pairing a tighter free allowance with a much larger Pro credit pool is a classic land-and-expand move: give away less for free, make the paid tier's growth cheaper per credit, and let the Roleplay seat add-on open a second expansion lever alongside credits. Watch whether Synthesia follows with usage-based overage pricing once more of its base is metered this way.

In context

Pulse has tracked 15 real changes from Synthesia since Nov 16, 2024, and this one lands just four days after Synthesia cut the Basic plan's AI video asset allowance from 25 a month to 3 on Sep 28, 2026 Basic plan's AI video asset cut from 25 to 3 — tightening the free tier in stages. The shift to credits extends a model Synthesia introduced with its Oct 2025 unified credit system unified credit system, so the new per-minute rates and selectable tiers build on an existing structure rather than starting fresh. Usage-based credits are a common move across AI tools now: ElevenLabs tripled credits on its Creator+ plans for the Eleven v4 launch on Sep 30, 2026 tripled credits on Creator+ plans, while N8n cut Assistant credits 30% on its Starter and Pro tiers the same day, according to Pulse's record cut Assistant credits 30% — Synthesia pairs a free-tier cut with a roomier paid allotment instead of a flat reduction. The sharper read: folding the new per-learner Roleplay seat add-on into the same credit pool gives Synthesia a second expansion lever beyond video minutes.

Common questions

How do I size what this would cost my team under the new credit rates?

Synthesia hasn't published the new per-minute credit rates for Pro's tiers in this change, so size it by checking how many video, dubbing or Roleplay minutes your team used last month and multiplying by the per-minute rate shown on Synthesia's pricing page for your chosen tier.

Does the new Roleplay seat add-on cost extra, or is it included in the credit pool?

Synthesia's pricing page doesn't say whether Roleplay draws from the same credit pool as video minutes, so confirm the per-learner rate there before you add seats to a cost estimate.

Should we expect more cuts to the free Basic plan after this one?

There's no way to know from this one change; if your team relies on the free Basic tier, check Synthesia's pricing page directly for any further changes rather than treating the current credit allowance as fixed.

Sources