Runwayml drops Max plan's expired Unlimited Wan 3.0 promo, prices hold

WHY IT MATTERS

Nothing here changes what Max costs or includes long-term — it's a clean expiration, not a quiet price hold-back. Watch whether Runwayml follows with a new time-boxed offer on a newer model, and whether Wan 3.0 access eventually becomes a standing Max feature instead of a rotating perk.

BY THE NUMBERS

• Promo was valid 'until October 18,' as stated in its own banner copy
• Runwayml added this same promo just 5 days earlier, on Oct 15
• Second tracked discount removal in Runwayml's history, after Aug 17's Seedance 2.5 promo end
• Discount removals made up 2.4% of all tracked pricing changes in the last 180 days

THEIR RATIONALE

This isn't a stealth price move — the promo carried an explicit expiration date (October 18) and Runwayml simply cleared the banner once that date passed, consistent with routine promo housekeeping rather than any change in strategy.

THE SIGNAL

This is Runwayml's second time pulling a limited-time promo once it expired — the first came in August, when a Seedance 2.5 launch offer rolled off the Max plan too. Runwayml has made 18 real changes in the last 365 days; its last move before this was adding this very promo on Oct 15, meaning the whole Wan 3.0 promotion lived and died within 5 days of its own tracked history. Promo expirations like this are a small slice of the index — just 47 of 1,995 changes (2.4%) in the last 180 days across 42 companies, a group that also includes Bolt and Together ending their own promos the same week.

IN CONTEXT

The Unlimited Wan 3.0 promo lived a short life: Runwayml added it to Max on Oct 15 with an explicit October 18 cutoff, and this change simply clears the banner now that the date has passed. It's a pattern Runwayml has run before — a Seedance 2.5 launch promo was pulled the same way in August after its own deadline. Clean promo expirations are a minority move across the index: 47 of 1,995 tracked changes in the last 180 days (2.4%), a group that also includes Bolt and Together ending their own promos within the same week. With prices and credits untouched, this reads as routine page hygiene rather than a strategy shift.