Gamma markets 'unlimited' AI creations while quietly cutting Plus's slide cap back to 75
Gamma replaced the numeric monthly AI-credit allowances on Plus, Pro, and Ultra (1,000 / 4,000 / 20,000 credits) with "Unlimited AI creations," adding a fair-use footnote that premium features — Agent, advanced models, API — still draw down credits.
Gamma’s pricing page · Change Detected
WHY IT MATTERS
For Plus users, the marketing outpaces the reality: the plan's actual slide-per-prompt cap just got smaller, not bigger, even as the credit ceiling disappeared. Watch whether Gamma's fair-use language tightens further once usage settles, the way credit caps at other AI tools have crept down after an initial 'unlimited' launch.
BY THE NUMBERS
- 3rd pricing change in 90 days, ~20 days apart on average
- Plus slide cap cut 100→75, reversing the Aug 17 increase after 26 days
- Credits/usage billing moves made up 10.7% of 5,456 index changes in 180 days
- Previous change (Aug 17) had raised the same slide cap from 75 to 100
THEIR RATIONALE
Gamma is leading with the unlimited headline, but the mechanics show a company re-drawing where the real limit sits: instead of metering every AI creation, it now meters only the compute-heavy premium paths, while pulling back a slide-cap increase it had granted only 26 days earlier.
THE SIGNAL
"Unlimited" paired with fair-use fine print is a familiar shape in the credits pattern: 584 of the 5,456 changes tracked index-wide in the last 180 days (10.7%) touched credit or usage billing, led by heavy crediters like HubSpot and Datadog. Gamma's version keeps the cheap, visible action (slide generation) unlimited on paper while ring-fencing the expensive backend calls — the same seat-to-usage bundling arc AI-native tools keep converging on.
IN CONTEXT
Gamma's "unlimited" rebrand doubles back on its own recent history: the company raised Plus's per-prompt slide cap from 75 to 100 just 26 days ago (Aug 17), and now cuts it back to 75 while marketing unlimited creations as the headline. The fine print does the real work — Agent, advanced models, and API calls still draw down credits, so the meter moves from raw generations to the compute that costs Gamma money. That's the same shape as the broader credits pivot: 584 of the index's 5,456 tracked changes in the last 180 days (10.7%) touched credit or usage billing, led by heavy crediters like HubSpot (27 mentions) and Datadog (12). Gamma is a much smaller player in that pattern, but the direction — unlimited on the cheap surface, metered underneath — is the same one AI-native tools keep converging on.