ElevenLabs lets its Eleven v4 3x-credits promo expire on schedule
By Rob Litterst, Co-founder, PricingSaaS
Published Last updated
ElevenLabs’s pricing page · Change detected
What changed
The Eleven v4 launch banner no longer carries the clause "With 3x credits included on Creator+ until October 12" — it was removed after that end date passed. A separate section promoting a 2x-credits v4 offer was also dropped from the page's markdown. No plan prices or limits changed.
Why it matters
With the launch promo gone, Creator+ reverts to its standard credit allocation with no limited-time sweetener tied to Eleven v4 — a sign the launch push is considered done. Watch whether ElevenLabs introduces a new incentive as v4 adoption matures, or whether rivals' credit-based offers landing this same week pull it back into another round of promotional pricing.
In context
ElevenLabs introduced this offer as explicitly time-limited: a 3x-credits promo tied to the Eleven v4 launch on Sep 30, its previous pricing change, while the page also carried an 83%-off Starter first-month deal. Its removal by Oct 14, after the stated Oct 12 end, is routine cleanup rather than a walked-back price. ElevenLabs averages a real pricing change every ~55 days (6 in the last 12 months). Peers moved on credits too: Mintlify swapped free credits for a 14-day trial a day earlier, and Oct 12 saw Anthropic add monthly API credits and Figma end free AI credits as its agent exits beta.