Menlo Park, CA-based messaging company founded 2009, owned by Meta Platforms (Public). WhatsApp Business Platform provides per-message business messaging APIs for marketing, utility, authentication and service messages, serving businesses engaging customers at scale.
Plans tracked
1
no add-ons
Pricing changes
0
None published yet
Pricing model
Usage-based
No free tier
Pricing Change History
0 changesNo tracked pricing changes yet. New changes land here automatically.
Current plans
Checked
| Plan | Price |
|---|---|
| Business Platform | Usage-based |
| |
Also priced by usage
| |
Company Facts
CategoryMarketing & Content
Free tierNo
Employees1001-10000
Jul 14, 2026
Last checked
Websitewhatsappbusiness.com
How WhatsApp compares with its peers
| Company | Entry price |
|---|---|
S SignalHireLast change: Sep 28, 2026 | $57 /mobilled annually |
D DiscordLast change: Sep 21, 2026 | Contact |
S SlackLast change: Nov 2, 2026 | $7.25 /user/mobilled annually |
E ElementorLast change: Nov 2, 2026 | $5 /mobilled annually |
WhatsApp pricing FAQ
- How much does WhatsApp cost?
- WhatsApp prices on usage: the Business Platform plan is $25 per 1,000 marketing messages + $3.40 per 1,000 utility messages.
- Does WhatsApp have a free plan?
- No. WhatsApp does not list a free tier.
- What pricing model does WhatsApp use?
- WhatsApp uses usage-based pricing across 1 plan.
- What does “tracked since” mean?
- It's the date of the first saved copy of the pricing page that Pulse checked for changes against a later copy. For a few companies we hold older copies that Pulse never checked for changes, and those don't change this date. If Pulse has never checked two copies, it's the date of the first saved copy.
- Who are WhatsApp's pricing peers?
- Pulse compares WhatsApp with SignalHire, Discord, Slack and Elementor.