Menlo Park, CA-based messaging company founded 2009, owned by Meta Platforms (Public). WhatsApp Business Platform provides per-message business messaging APIs for marketing, utility, authentication and service messages, serving businesses engaging customers at scale.
Plans tracked
1
no add-ons
Pricing changes
0
None published yet
Pricing model
Usage-based
No free tier
Pricing Change History
0 changesNo tracked pricing changes yet — new verified changes land here automatically.
Research WhatsApp's pricing with the Pulse Agent
Ask anything about WhatsApp's plans, packaging shifts, and how it compares across the market — answered live from verified data.
Ask the agentCurrent plans
Captured| Plan | Price |
|---|---|
| Business Platform | $25 per 1,000 marketing messages + $3.4 per 1,000 utility messages |
| |
Company Facts
CategoryMarketing & Content
Free tierNo
Employees1001-10000
Tracked sinceJul 14, 2026
Pricing last seenJul 14, 2026
Websitewhatsappbusiness.com
How WhatsApp compares with its peers
| Company | Entry price | Last change |
|---|---|---|
S SignalHire | $57 /mo, billed annually | Sep 28, 2026 |
D Discord | Contact | Sep 21, 2026 |
S Slack | $7.25 /user/mo, billed annually | Oct 5, 2026 |
E Elementor | $5 /mo, billed annually | Jul 2, 2026 |
1 1Q | $5,000 /mo | — |
3 360dialog | $59 /mo | Sep 14, 2026 |
WhatsApp pricing FAQ
- How much does WhatsApp cost?
- WhatsApp prices on usage: the Business Platform plan is $25 per 1,000 marketing messages + $3.4 per 1,000 utility messages.
- Does WhatsApp have a free plan?
- No. WhatsApp does not list a free tier.
- What pricing model does WhatsApp use?
- WhatsApp uses usage-based pricing across 1 plan.